Summary of CNH Industrial 2025 Capital Markets Day Company Overview - **Company**: CNH Industrial (CNH) - **Industry**: Agricultural and Construction Equipment - **History**: Over 180 years of innovation and engineering excellence, with a significant presence in North America, generating 40% of agricultural net sales [1][2][8] Key Financials - **Annual Revenues**: Ranged between $15 billion and $25 billion over the past five years [2] - **Employee Count**: Over 36,000 employees globally [2] - **Cost Savings**: Achieved run rate savings of more than $550 million from cost of goods sold by the end of 2024 [12] Strategic Focus and Innovations - **Technological Enhancements**: Acquisition of Raven in 2021 enhanced technological capabilities and innovation efforts [6] - **Product Portfolio**: Comprehensive agricultural machinery distribution network, offering a full line of products from tractors to crop protection equipment [21][25] - **Precision Technology**: Doubling precision tech contribution to agricultural net sales to 10% by 2030, with significant advancements in AI and automation [27][90] Strategic Pillars 1. **Product Leadership**: Commitment to expanding product offerings and integrating precision technology [23] 2. **Margin Improvement**: Targeting a mid-cycle adjusted EBIT margin of 16% to 17% in agriculture by 2030 [39][43] 3. **Shareholder Value**: Focused on returning substantial industrial free cash flow to shareholders while exploring M&A opportunities [24] Market Dynamics - **Cyclical Nature**: The agriculture market is influenced by commodity prices, weather patterns, and government policies, with expectations of a market bottoming at 85% to 90% of the ten-year average [34][36] - **Historical Margin Performance**: Improved mid-cycle margins from 10% in 2021 to a target of 16% to 17% by 2030 [41] Operational Changes - **Organizational Restructuring**: Delayered organization to enhance responsiveness to market conditions and improve P&L ownership at the regional level [18] - **Quality Commitment**: A holistic approach to quality across product development, manufacturing, and supply chain, aiming to reduce costs of non-quality by 200 to 250 basis points by 2030 [32] Product Innovations - **New Product Launches**: Plans for over 15 new tractor launches, 10 combine launches, and 19 crop production launches by 2027 [63] - **Smart Technology**: Introduction of smart spraying solutions that can reduce herbicide use by up to 80% [90] Dealer Network Strategy - **Strengthening Partnerships**: Investing in dealer capabilities and enhancing service offerings to ensure customer satisfaction and loyalty [98][100] - **Regional Tailoring**: Adapting the dealer network strategy to meet unique market demands, balancing single and multi-brand models [104] Conclusion - **Future Outlook**: CNH Industrial is committed to innovation, operational excellence, and strategic growth, positioning itself as a leader in the agricultural and construction equipment industry [44][45]