Core Insights - TTEC Holdings, Inc. has been recognized as a Major Contender in the Everest Group Sales Services (B2B & B2C) PEAK Matrix® Assessment 2025, marking a significant milestone for the company as it is the first time its RevGen capabilities have been evaluated in this report [1][4] Company Performance - TTEC's end-to-end sales services portfolio includes outbound demand generation, inside sales, channel enablement, revenue operations, and post-sales growth, earning high marks for its technology-enabled global delivery model [4][5] - The company has strategic partnerships with leading vendors such as Salesforce, Outreach.io, Cresta, ZoomInfo, and Ambition, enhancing its tech-enabled offerings [3][4] - TTEC's RevGen portfolio is noted for driving smarter conversions, stronger pipelines, and lasting growth for clients [5] Industry Context - The PEAK Matrix® categorizes providers into Leaders, Major Contenders, or Aspirants, with Major Contenders demonstrating strong capabilities across B2B and B2C sales [2][5] - The 2025 Sales Services assessment includes 24 B2B and 14 B2C providers, highlighting the rapid evolution of the sales services landscape as companies adopt AI-enabled, insight-driven engagement models [5][8]