Hello. We know that the modern B2B selling has evolved significantly. The uncomfortable truth is that by the time the buyer reaches you, the decision is mostly made.They've researched, compared, and probably shortlisted vendors or partners that they want to work with. That may include you or your competitors. This talk is about the architecture that lets GTM teams know the buyer more than they today.My name is Sajjan Khan Akolanu. I have 20-plus years experience across product, technology, and marketing. At ...