Core Insights - The article discusses the shift of growth-oriented companies towards "private domain operations" due to high public traffic costs and declining user stickiness, with S2B2C private domain membership e-commerce systems like CRMEB serving as a new infrastructure connecting "traffic, conversion, and retention" [1] Group 1: S2B2C Core Concept - The essence of S2B2C is to integrate links to address operational pain points, unifying the "traffic end, transaction end, and service end" into a cohesive system [3] - The traffic end connects multiple channels such as Tencent ecosystem, e-commerce platforms, and offline stores to convert public advertising into private user pools [3] - The transaction end supports various online activities and allows seamless transitions between online and offline experiences for users [3] - The service end synchronizes membership policies and marketing activities across online and offline platforms to avoid user confusion [3] Group 2: Private Domain Membership - The core of private domain operations is membership, with CRMEB's management system going beyond simple "points + discounts" [3] - The system employs SCRM and a paid membership structure to segment users, offering exclusive activities to high-value members and enabling users to act as "channels" through distribution [3] - Membership policies are integrated with both online and offline experiences, allowing users to accumulate points and benefits across platforms, transforming them from "consumers" to "participants" [3] Group 3: Adapting CRMEB to Business Needs - For growth-oriented companies, system flexibility is prioritized over having numerous features [4] - The system can integrate with supplier systems and ERP tools to resolve issues like product synchronization and inventory chaos [4] - Offline stores can undergo digital transformation, enabling features like "online ordering + offline pickup" and "online couponing + offline redemption" [4] Group 4: Reconstructing Operational Logic - The transition from viewing "online stores" and "offline stores" as separate channels to a unified system through CRMEB represents a shift from "selling products" to "managing users" [5] - This system acts as an "operating system" for private domain operations, allowing every user to become a "long-term asset" for the company [5]