Core Insights - DJI is entering the floor cleaning robot market with its first product, "Romo," set to launch on August 6, after several years of development [2][4] - The move represents an expansion of DJI's business portfolio, which has previously included handheld stabilizers, action cameras, and educational programming robots [4][5] - The floor cleaning robot market is highly competitive, with the top five brands holding 89.2% of the market share in China, indicating a challenging environment for new entrants like DJI [4][6] Company Strategy - DJI's strategy for product expansion is based on addressing user pain points, leveraging its technological capabilities, and exploring smart space opportunities [4][5] - The company aims to utilize its existing technology in SLAM (Simultaneous Localization and Mapping) systems, which is crucial for both drones and floor cleaning robots, to gain a competitive edge [7][8] Market Dynamics - The global smart home device market is projected to see significant growth, with the floor cleaning robot market expected to reach $8.1 billion (approximately 56 billion RMB) by 2030 [5] - In the first quarter of 2023, China's floor cleaning robot shipments reached 1.188 million units, reflecting a year-on-year growth of 21.4% [5] - The competitive landscape has intensified with new entrants and established brands, making it essential for DJI to enhance its marketing and supply chain management capabilities [6][8]