Core Insights - DJI is entering the floor cleaning robot market with its first product, "Romo," set to launch on August 6, after several years of development [2][4] - The move represents an expansion of DJI's business portfolio, which has previously included handheld stabilizers, action cameras, and educational programming robots [4][5] - The floor cleaning robot market is highly competitive, with the top five brands holding 89.2% of the market share in China, indicating a challenging environment for new entrants like DJI [4][6] Company Strategy - DJI's strategy for product expansion is based on addressing user pain points, leveraging its technological capabilities, and exploring smart space opportunities [4][5] - The company aims to utilize its existing technology in SLAM (Simultaneous Localization and Mapping) systems, which is crucial for both drones and floor cleaning robots, to gain a competitive edge [7][8] Market Dynamics - The global smart home device market is projected to see significant growth, with the floor cleaning robot market expected to reach $8.1 billion (approximately 56 billion RMB) by 2030 [5] - In the first quarter of 2023, China's floor cleaning robot shipments reached 1.188 million units, reflecting a year-on-year growth of 21.4% [5] - The competitive landscape has intensified with new entrants and established brands, making it essential for DJI to enhance its marketing and supply chain management capabilities [6][8]

已经研发了四年。 文丨 贺乾明 制图｜黄帧昕 编辑丨 程曼祺 2020 年 4 月 1 日，大疆社区出现一条帖子：大疆发布新一代扫地机器人，效果和效率远超戴森。点进去 后，是一段大疆无人机精灵 3 近地飞过无人道路的视频：高速旋转的螺旋桨把满地的落叶吹向两侧，露出 地面。 这个愚人节戏言可能即将成真。我们了解到，大疆已研发扫地机器人四年，如果一切顺利，预计会在明年 年中发布，定价与市场上的高端扫地机器人接近。大疆方面回应称，"不对未发布的产品及与此相关的传 闻提供评论。" 一位大疆人士说，大疆要做扫地机器人，是因为该产品用到的技术与大疆多年的积累吻合，包括路径规划、 视觉识别避障、高性能电机，以及激光雷达等，大疆在开发无人机时均有储备。 大疆希望借助扫地机器人等品类，推动公司继续增长。大疆创始人、CEO 汪滔在 2016 年接受采访时判断， 无人机市场即将接近饱和，大疆的收入达到 200 亿元可能就到顶了。这一年，大疆的收入同比增长超 60%， 达到近 100 亿元人民币。 据全天候科技报道，大疆 2018 年融资时在商业计划书中估算，再过 5 年，无人机只占营收的 50%，影像板 块将贡献 25%，最后 2 ...