Market Performance - The game "Three Kingdoms: Ice Age" launched on July 9, achieving over 589,000 downloads globally by August 5, with significant popularity in Thailand, South Korea, and Taiwan [5][7] - The total revenue reached 4.5 million yuan (approximately 0.65 million USD) by August 5, with Taiwan, Hong Kong, and Japan contributing significantly to the revenue [7] Marketing Strategy - The game utilized a long pre-launch period for marketing, including inviting well-known artists for localized promotional videos and targeting culturally similar markets to reduce communication barriers [10] - A significant advertising push was observed, with daily ad material increasing from 250 to 800 after launch, totaling 33,000 unique materials in 30 days [13][16] Social Media and Promotion - The pre-launch campaign included a reservation event that attracted over 1 million participants, offering various rewards [23] - The game appointed Malaysian singer and actor Lin Mingzhen as its spokesperson, creating promotional content that emphasized simple gameplay and social features [24][26] Industry Context - The competitive landscape for Three Kingdoms-themed SLG games is intensifying, with established titles dominating the market [28] - The trend of merging SLG with lighter gameplay elements is becoming prevalent, allowing for broader audience engagement while maintaining long-term monetization strategies [32]