Core Viewpoint - Shanghai Fuyou Payment Service Co., Ltd. is making efforts for its IPO, having submitted its prospectus to the Hong Kong Stock Exchange for the third time, but has faced challenges including declining profitability and compliance issues [1][4]. Financial Performance - In 2024, Fuyou Payment achieved a revenue of 1.634 billion yuan, an increase of 8.54% year-on-year, but its net profit decreased by 9.31% to 84.325 million yuan [4]. - The company's gross margin for 2024 was 25.9%, which, while up 0.7 percentage points from 2023, was down 2.5 percentage points from 2022 [4]. - The decline in gross margin is attributed to increased commission rates for channel partners and competitive pressures in the cross-border payment service sector [5]. Business Strategy - Fuyou Payment plans to allocate 35% of the IPO proceeds to enhance its product offerings through innovative solutions, 30% for technology platform investments, 15% for expanding its payment network, 10% for overseas business expansion, and 10% for working capital [2]. Compliance Issues - Since 2021, Fuyou Payment has faced four administrative penalties totaling approximately 6.9 million yuan due to non-compliance with relevant laws and regulations [6]. - The company has been involved in 47 lawsuits related to its previous services for P2P platforms, with 39 cases resolved by the last feasible date [6][7]. Market Position - In 2024, the total transaction payment volume (TPV) of China's comprehensive digital payment service market was 268.6 trillion yuan, with Fuyou Payment holding approximately 0.8% market share, ranking eighth overall and fourth among independent providers [7]. - The top three digital payment service providers dominate the market, holding a combined market share of 75.6%, creating significant competitive pressure for smaller players [8]. Future Outlook - The ability of Fuyou Payment to successfully complete its IPO remains uncertain, with ongoing monitoring of its progress [9].