Core Insights - The article argues that traditional SEO is becoming obsolete as Generative Engine Optimization (GEO) takes precedence due to the rise of AI-driven search engines like ChatGPT and Google's AI Mode [1][2]. Group 1: Shift from SEO to GEO - ChatGPT reached 500 million monthly active users in May, and Google launched its AI Mode, indicating a significant shift in search engine dynamics [2]. - Many startups report that a substantial portion of their traffic, up to 30%, is now coming from ChatGPT and other LLM tools [3]. - Brands are experiencing a "crocodile effect," where impressions increase but clicks decrease, largely due to AI's influence on search behavior [4]. Group 2: Differences Between SEO and GEO - GEO is essential for companies relying on online channels, contrary to the belief that it is not significant [7]. - While both GEO and SEO require high-quality content, their execution strategies differ significantly [8]. - GEO focuses on long-tail queries and aims to create comprehensive, authoritative content, unlike traditional SEO which targets high-traffic, low-intent keywords [9]. Group 3: Changes in Search Mechanisms - AI Overview is now present in over 50% of searches, up from 25% ten months ago, indicating a rapid transition towards AI-driven search results [11]. - ChatGPT currently accounts for 3% of Google's total search traffic, with projections suggesting it could reach 10% by year-end and potentially match Google in five years [11]. - Traditional SEO metrics like backlinks and keyword density are becoming less relevant, with authority and content quality taking precedence in LLM searches [13]. Group 4: GEO Implementation Guidelines - Companies should conduct a technical audit of their GEO and SEO strategies to identify areas for improvement [16]. - Establishing a clear brand positioning is crucial for gaining AI citations and user trust [16]. - Regularly updating old content and creating new authoritative content is essential for maintaining relevance in AI-driven searches [18]. Group 5: Monitoring and Optimization - Continuous tracking of LLM visibility, brand mentions, and user engagement metrics is vital for optimizing GEO strategies [21]. - Companies should aim to fill content gaps and refine their technical strategies to enhance their online presence [21]. - The entire process of implementing GEO can be initiated and potentially completed within a quarter, emphasizing the urgency of adapting to AI influences [21].

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out. https://t.co/pAPQHxGbno https://t.co/pAPQHxGbno ...

Core Points - Locafy Limited has received a notice from Nasdaq indicating non-compliance with Listing Rule 5250(c)(2) due to the failure to file an interim balance sheet and income statement for Q2 ended December 31, 2024 [1][2] - The company has 60 calendar days, until September 1, 2025, to submit a compliance plan, which, if accepted, could grant an extension of up to 180 days to regain compliance [2] - Locafy is actively working to complete the required filing and plans to submit a compliance plan within the specified timeframe [3] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, founded in 2009 [4] - The company aims to revolutionize the US$700 billion SEO sector by enhancing search engine relevance and visibility for businesses through an automated platform [4]

Core Insights - Locafy Limited, a leader in location-based digital marketing solutions, will present at the AI & Technology Virtual Investor Conference on April 3, 2025, at 9:00 a.m. Eastern Time [1] - CEO Gavin Burnett will discuss the company's proprietary entity-based SEO technology and its role in enhancing visibility on traditional and AI-powered search platforms [2] Company Overview - Locafy is a software-as-a-service technology company founded in 2009, specializing in local search engine marketing, aiming to revolutionize the US$700 billion SEO sector [4] - The company focuses on helping businesses increase search engine relevance and prominence through a fast, easy, and automated approach [4] Upcoming Innovations - The presentation will include a preview of Locafy's upcoming AI Chat and Voice Bot solutions, which are designed to enhance customer engagement and drive conversions [2] - The company is pursuing a global scaling strategy through strategic partnerships and a subscription-based business model [2] Event Details - The conference will be an interactive online event allowing real-time questions from investors, with an archived webcast available for those unable to attend live [3]

Core Insights - Locafy Limited is a leader in location-based digital marketing solutions, focusing on SEO capabilities and addressing the evolving online and AI search landscape [1][2] - The company will present its proprietary entity-based SEO technology that enhances visibility on traditional and AI-powered search platforms [2] - Upcoming AI Chat and Voice Bot solutions are part of Locafy's strategy to improve customer engagement and drive conversions [2][4] Company Overview - Locafy, founded in 2009, specializes in local search engine marketing and aims to revolutionize the $700 billion SEO sector [4] - The company provides a fast, easy, and automated approach to increase search engine relevance for businesses [4] Event Details - CEO Gavin Burnett will present at the AI & Technology Virtual Investor Conference on April 3, 2025, at 9:00 a.m. Eastern Time [1][2] - The event will be interactive, allowing real-time questions from investors, with an archived webcast available afterward [3]