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AI已从神坛进入硬件的重力井,做得“无聊”才有钱赚|2026 CES观察
3 6 Ke· 2026-01-11 23:35
Core Insights - The CES 2026 reflects a significant shift in the AI landscape, moving from a peak of enthusiasm in 2024 to a more subdued reality where AI is less prominent in product showcases [3][11] - Major companies like LG and Panasonic are still promoting AI products, but the novelty and excitement have diminished, with many offerings appearing outdated [5][6] - The industry is experiencing a "trough of disillusionment" as the initial hype around AI has faded, revealing unfulfilled promises and consumer fatigue [11] Group 1: Industry Trends - The AI hype has receded, with many once-prominent products, such as Samsung's Ballie robot, no longer present at CES 2026 [8][10] - Companies are now focusing on integrating AI into existing products rather than introducing groundbreaking innovations, leading to a more pragmatic approach [16][26] - Startups are leveraging AI to fill specific market gaps, moving away from grand narratives to practical applications in niche areas [16][34] Group 2: Product Developments - AI integration in health monitoring and sleep technology has become prevalent, with products like Sleepal's AI Lamp utilizing advanced sensors for comprehensive data collection [17][21] - The emergence of "Semi-AI Native" products, such as AI recording pens and portable recorders, demonstrates a trend of enhancing existing functionalities with AI capabilities [26][27] - AI play products are gaining traction, focusing on entertainment rather than companionship, indicating a shift towards gamifying AI experiences [41][47] Group 3: Consumer Insights - Consumers are increasingly skeptical about the practical benefits of AI products, with many expressing a desire for tangible utility rather than abstract promises [13][19] - The market for AI products is evolving, with a focus on enhancing user experiences through practical applications rather than relying solely on AI's perceived magic [48][49] - The shift from a "magical" perception of AI to a more business-oriented approach signifies a maturation of the industry, where real-world applications are prioritized [49]