Despite being a late player to the game, TikTok Shop has quickly amassed shoppers. The U.S. operation of TikTok Shop launched in 2023, and has attracted 47 million shoppers to the platform, who spend on average $32 million every day, according to Capital One Shopping. The social media-based marketplace combines the ultra-cheap price points of Temu with in-app social shopping, similar to Instagram and Facebook. It added an estimated 11.9 million U.S. buyers in 2024 alone, placing it ahead of competitors like ...