Core Insights - The domestic smartphone market in China experienced a 3% year-on-year decline in sales in Q3 2025, with vivo emerging as the leading brand amidst intense competition [3]. Group 1: Sales Trends - From Q1 2023 to Q3 2025, the overall sales volume of smartphones in the Chinese market showed a downward trend, indicating a challenging environment for manufacturers [3]. - The analysis includes detailed year-on-year comparisons of smartphone sales, highlighting the competitive dynamics among various brands [3]. Group 2: Brand Performance - vivo has taken the lead in the Chinese smartphone market, surpassing other brands in terms of sales volume during Q3 2025 [3]. - The report provides insights into the sales trends of other major brands, including OPPO, Xiaomi, Huawei, HONOR, and Apple, showcasing their performance relative to vivo [3]. Group 3: Price Segment Trends - The report analyzes the price segment trends of smartphones in the Chinese market from Q1 2023 to Q3 2025, indicating shifts in consumer preferences and pricing strategies among brands [3]. - Specific trends in the pricing of vivo smartphones are highlighted, reflecting the brand's strategy in a competitive landscape [3].

Core Insights - The report from Counterpoint indicates that vivo has captured the top position in the Chinese smartphone market with a 19% market share, leading by 3 percentage points over the second place [1] - The market is characterized by a "one leader and three strong competitors" dynamic, with notable performances from OPPO and Xiaomi, while Huawei shows growth and Honor experiences a decline of nearly 10% in market share [1][2] - The overall smartphone market in China saw a 2% year-on-year decline in total sales during the first eight weeks of Q3 [3] Company Performance - Vivo's success is attributed to the strong performance of its S30 and X200s series, which together contributed over 60% of its sales during the reporting period, aligning with consumer preferences for mid-to-high-end products [1] - OPPO recorded the highest growth among manufacturers, with a 4% year-on-year increase in sales, driven by a well-rounded product lineup, particularly the Reno 14 series, which has become one of the best-selling flagship phones in China [2] - Huawei achieved a 2% year-on-year growth, supported by supply chain optimization and strong sales of the Nova 14 series, alongside continued demand for older flagship models like the Mate 70 series [2] Competitive Landscape - Apple's sales declined by 6% year-on-year, with a 1 percentage point drop in market share, attributed to increased competition from domestic brands like vivo, Huawei, Xiaomi, and Honor, which launched competitive models during the summer [2] - Honor's market share decline is a significant factor in the overall market downturn, prompting the company to initiate a retail channel reform in 10 provinces to improve efficiency and address its market challenges [3] - Counterpoint forecasts a 3%-5% quarter-on-quarter decline in the smartphone market due to weak consumer demand and a lull in new product releases, although the overall annual performance is expected to remain flat compared to last year [3]

Core Insights - The iPhone 17's debut in China is reportedly successful, with preorders surpassing those of the iPhone 16 series on JD.com [1][2] - Analysts predict strong demand for the iPhone 17, with expectations of worldwide orders increasing by 5% to 10% compared to last year [4] - Despite the positive early indicators, there are concerns about competition from local brands like Huawei and Xiaomi, which may impact Apple's growth in the region [5][6] Group 1: Preorder Performance - Preorders for the iPhone 17 exceeded the first-day volume of the iPhone 16 series on JD.com, indicating strong initial interest [1] - The entry-level 256GB iPhone 17 emerged as the most popular model among consumers [2] Group 2: Analyst Predictions - Analysts from Wedbush Securities anticipate a 5% to 10% increase in worldwide orders for the iPhone 17, viewing it as a significant upgrade opportunity for consumers [4] - Forrester analyst Dipanjan Chatterjee noted the need for time to assess whether the early momentum will lead to substantial growth [3] Group 3: Competitive Landscape - Apple faces challenges in China, including potential delays for the new iPhone Air due to regulatory approvals [5] - Local competitors, particularly Huawei and Xiaomi, are expected to launch new products, which could pose a threat to Apple's market share [5][6] - Despite these challenges, Apple maintains a strong position among smartphone vendors in China [6]