Core Insights - The holiday season significantly influences snacking choices, with traditions and childhood memories playing a crucial role in consumer behavior [1][5][7] - The State of Snacking report, developed with The Harris Poll, highlights the global impact of cultural celebrations on snacking habits, particularly in Asian cultures [2][5] Company Overview - Mondelēz International, Inc. reported net revenues of approximately $36.4 billion for 2024, positioning itself as a leader in the snacking industry with a diverse portfolio of iconic brands [4] Consumer Behavior - A strong connection exists between snacking and cherished childhood experiences, with 76% of consumers recalling fond memories of sharing snacks with parents [5] - 78% of global consumers enjoy sharing their favorite childhood snacks, with particularly high rates in the Philippines, Indonesia, China, and India [5] - 73% of consumers believe certain snacks have been passed down through generations, especially in Indonesia, India, and the Philippines [5]