Social Media Investment
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Murdochs, burned on MySpace, seek return to social with TikTok
Fortuneยท 2025-09-22 22:46
Core Insights - Fox Corp. is considering an investment in TikTok, which has 170 million users in the US, providing a platform to promote various TV programming and potentially redeem past investment failures like MySpace [1][5] - The investment is part of a consortium that includes Oracle Corp., Andreessen Horowitz, and Silver Lake Management, and is being facilitated by the US government [2] - The Trump administration is advocating for the sale of TikTok's US operations due to concerns over data privacy, requiring its Chinese owner, ByteDance, to divest or face a ban [3] Group 1 - A partnership with TikTok would enable Fox to engage younger audiences and promote its broadcast and streaming services, including Tubi and Fox One [4] - Rupert Murdoch's previous acquisition of MySpace for $580 million in 2005 ended in a significant loss, selling it for $35 million six years later, highlighting the risks of social media investments [5] - The Murdoch family controls both Fox and News Corp., with a history of successful minority investments, such as a 2.4% stake in Flutter Entertainment and an option for a 19% stake in FanDuel [6] Group 2 - Rupert Murdoch, despite retiring as chairman in 2023, remains influential in major decisions, potentially gaining a voice in a significant social media platform [7] - The proposed TikTok investment follows Elon Musk's acquisition of Twitter, which has faced challenges in maintaining revenue growth [8]