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स्टार्ट विद द क्वेश्चन। सो हाउ मेनी ऑफ़ यू लव मनी. ग्रेट। ओके। एंड हाउ मेनी ऑफ़ यू लव पैशन. ओके, डेफिनेटली मोर हैंड्स ऑन ऑन मनी। सो वी गोना कम बैक टू दैट लेटर बट या। सो लेट मी इंट्रोड्यूस माइसेल्फ फर्स्ट। आई एम श्वेता। आई डोंट अ मार्केटिंग एजेंसी द मार्केटिंग एनाटमी। सो दिस इस माय फर्स्ट एट टॉक। आई हैव नेवर गिवेन अ स्पीच इन माइ लाइफ बिफोर। एंड आई थॉट द फर्स्ट स्पीच हैड टू बी अ लिटिल यू नो लाइक डेड बिट स्पेशल। एंड आई एम करेंटली वर्किंग विद मोर देन 300 फाउंडर्स, क्रिएटर्स एंड इन्फ्लुएंसर्स फ्रॉम मोर देन 20 कंट् ...

Core Viewpoint - Weibo Corporation will announce its unaudited financial results for Q3 2025 on November 18, 2025, before the U.S. market opens, followed by a conference call to discuss financial performance and business operations [1]. Company Overview - Weibo is a leading social media platform that allows users to create, share, and discover content online, combining real-time public self-expression with social interaction, content aggregation, and distribution [3]. - The platform enables users to create and post feeds with multimedia and long-form content, allowing for asymmetric user relationships where any user can follow others and engage with their content [3]. Advertising and Marketing - Weibo generates a substantial majority of its revenue from advertising and marketing services, including social display advertisements and promoted marketing offerings [4]. - The company employs a "mobile first" philosophy, displaying content in a simple information feed format and offering native advertisements that align with the platform's content [4]. - Weibo has developed a social interest graph recommendation engine to enhance marketing effectiveness by targeting audiences based on demographics, social relationships, interests, and behaviors [4].

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Market Trends & Consumer Behavior - The beauty industry is undergoing a marketing shift to target a younger, online-savvy audience, with teens frequenting beauty stores and influencers driving trends [1] - Teen spending on beauty products is increasing, with Gen Z spending 10% more on skincare, averaging $2,000 per year [2] - Skincare dominates the market with $167 billion in market share, while makeup generates $82 billion [2] - Social media influencers and celebrities are leveraging their platforms to capitalize on beauty trends [2][3][4] Brand Strategies & Collaborations - Newer brands are surpassing established brands, driven by celebrities like Rihanna, Selena Gomez, and Haley Bieber who create viral trends on TikTok [5] - Sephora has launched an influencer-focused platform called Sephora storefront, enabling creators to share recommendations and earn commissions [6] - Beauty brands are exploring unexpected sponsorships, such as Charlotte Tilbury partnering with the Formula 1 Academy and E L F Cosmetics sponsoring Indy500 [8] - Some brands are using nostalgia to attract customers, appealing to established fandoms [9] Challenges & Opportunities - OG (Original Gangster) brands face increased competition in an oversaturated market, needing to compete for viral moments on platforms like TikTok [11] - Cosmetic companies are adapting to evolving trends, with some collaborations being perceived as gimmicky [10] - Sephora is expanding its partnerships beyond traditional beauty, venturing into sports like WNBA and women's basketball [7]

Core Insights - L'Oréal USA has appointed Alexis Perakis-Valat as CEO, succeeding David Greenberg, who will take on the newly created role of chairman of L'Oréal USA, effective January 1, 2026 [1][2][3] Leadership Changes - Alexis Perakis-Valat is currently the president of L'Oréal's Consumer Products division, which is the largest within the group, and will be succeeded by Fabrice Megarbane [2] - David Greenberg, who has been with L'Oréal for 32 years, led the division to nearly 12 billion euros in sales, up from around 8 billion euros in 2021 [3][4] Market Strategy - The creation of the chairman role highlights the strategic importance of the U.S. market for L'Oréal's future growth [3] - Greenberg emphasized the need for agility and a culture that feels small despite the company's size, focusing on external relations and public affairs in his new role [5] Consumer Trends - Greenberg noted that consumer confidence has improved throughout 2025, with a need to cater to a diverse range of consumers with varying spending abilities [6][7] - The Consumer Products Division has seen significant growth, particularly in emerging markets, which accounted for 50% of its growth in 2024 [11] Financial Performance - The Consumer Products Division reported a 1.1% rise in sales on a reported basis and a 2.8% increase in like-for-like terms, reaching 8.41 billion euros in the first half of 2025 [15] Innovation and Sustainability - Perakis-Valat has driven innovation within the division, launching key products and enhancing beauty services powered by technology [10] - The division has also made strides in sustainability, redesigning product ranges and launching refill pouches with 60% less plastic [14]

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Core Insights - LinkedIn has published a new overview to enhance the effectiveness of LinkedIn ad campaigns, focusing on objectives, campaign setup, and performance measurement [1] - The platform has introduced numerous new functionalities in its ad system over the past year, including improved ad formats, placement opportunities, and updated analytics [2] - With a user base of 1.2 billion members, LinkedIn is increasingly becoming a significant platform for professional discussions, making its ads a valuable consideration for marketers [3]

Social Media & Podcast Performance - Explores the effectiveness of short, engaging social media videos in attracting audiences to full-length podcast episodes [1]