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China’s Makeup Brands are Winning Over Western Consumers
Bloomberg Television· 2025-06-30 22:01
Get ready with me as I show you my daily makeup routine. That's what content creators are telling millions of viewers with the use of their latest discovery, Chinese cosmetics. Chinese makeup products like this mascara have gone viral after making their way into popular content creators beauty routines.It started when content creators jumped ship to Chinese appu after the US threatened a Tik Tok ban in January. The result has been a boon for the Chinese beauty industry. This $46 cushion foundation by Flores ...