MOU signed at CES 2026 to co-develop integrated solutions for automotive tailored to emerging markets TM Hyundai Mobis to enhance performance, efficiency, and stability for advanced driver assistance systems using Qualcomm's Snapdragon Ride Flex system-on-chip Companies' agreement extends beyond ADAS development, with plans to deliver broader SDV solutions based on Snapdragon automotive technologies LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- Hyundai Mobis and Qualcomm Technologies Inc. announced today tha ...

Core Insights - HERE Technologies and Omdia have introduced the automotive industry's first data-driven Software-Defined Vehicle (SDV) Maturity Framework to address fragmented SDV development approaches and provide a common language for assessing progress in the SDV landscape [1][2][11] Industry Standardization - The SDV Maturity Framework aims to create a unified industry standard as new technology entrants accelerate innovation and consumer expectations rise, urging automakers to collaborate to avoid falling behind [2][5] Phases of Maturity - The framework outlines four distinct phases of evolution from hardware-centric vehicles to software-first mobility platforms, based on a global survey of 647 automotive experts [3][8] - **Phase 1: Connected (2026-2027)** - Basic connectivity with minimal user benefits; most OEMs are currently in this phase with limited revenue beyond traditional vehicle sales [8] - **Phase 2: Augmented (2027-2030)** - Introduction of Advanced Driver Assistance Systems (ADAS) and enhanced infotainment via OTA updates, with early revenue diversification through fleet solutions [8] - **Phase 3: Adaptive (2030-2035)** - Vehicles evolve into platforms with lifecycle feature upgrades, marking a shift to a software-first approach and peak revenue diversification through subscriptions and data monetization [8] - **Phase 4: Agentic (10+ years out)** - Future phase with anticipated advancements [8] Regional Readiness - There is a significant divide in SDV readiness across regions, with Chinese and APAC OEMs fast-tracking foundational capabilities and compressing development cycles, while European and North American OEMs lag behind [9][16] Value Creation and Competitive Differentiation - Value creation evolves through each phase, transitioning from operational excellence and safety to digital value, personalization, and new business models, emphasizing the importance of collaborative development [7][10] Consumer Trust and Integration - The framework addresses the importance of consumer trust, data privacy, and seamless integration with digital lifestyles, which are increasingly influencing purchase decisions and brand loyalty [6][11] Collaborative Ecosystem - Success in advanced SDV phases relies on collaborative platform development, supplier integration, and ecosystem orchestration, as demonstrated by partnerships like HERE, AWS, and industry partners [10]