Core Insights - Amazon has implemented a new TIC (Third-Party Inspection Certification) direct verification requirement for sellers on its North American platforms, effective September 2025, which mandates that sellers must have their products verified by designated TIC agencies to avoid delisting risks [3][5] - The case of a seller, Mr. Zhang, highlights the importance of compliance and the need for sellers to adapt quickly to regulatory changes to maintain their market position [3][5] Industry Implications - The new TIC verification policy serves as a warning for the cross-border e-commerce industry, emphasizing that only reports verified by TIC agencies will be recognized by platforms like Amazon [5] - Proactive compliance planning is essential for sellers to avoid disruptions during peak sales seasons due to regulatory adjustments [5] - The ability to swiftly adapt to new regulations and complete compliance certifications will provide a competitive edge, while those who lag may risk losing market share [5]

Core Insights - The implementation of TIC direct verification by Amazon starting September 2025 requires sellers to have their product testing reports verified and uploaded by Amazon-approved TIC institutions, rather than relying on self-uploaded reports [2][3] - This policy change signifies a shift in the industry, where compliance is now seen as a critical factor for business success, rather than a mere formality [5] Group 1: Compliance Process - The compliance process for sellers involves several steps: document review, supplementary testing for missing mechanical and physical performance tests, revision of product manuals to include necessary warnings, and final upload of the compliant report by the TIC partner [2] - The entire verification process took less than two weeks, highlighting the efficiency of working with a qualified TIC institution [3] Group 2: Industry Implications - The TIC direct verification is not just a regulatory change but represents a potential industry reshuffle, where early compliance can provide a competitive advantage [5] - Existing reports do not equate to compliance; sellers must undergo the TIC institution's review and upload process to be recognized by Amazon [5] - Proactive preparation is essential to avoid last-minute scrambles that could lead to missed sales opportunities during peak seasons [5]