Core Insights - The implementation of the TIC direct verification system in the cross-border e-commerce sector has created compliance challenges for sellers, leading to product delistings due to non-adaptation to new rules [1][3] - The case of a seller specializing in children's toys highlights the industry's transitional pains and opportunities amid regulatory changes [1][3] Compliance Challenges - Amazon has mandated that children's toys must undergo TIC direct verification and submit reports, rendering previously accepted domestic compliance documents invalid [3] - The seller, Mr. Zhang, faced confusion as he had already obtained CNAS certification in China, but was required to undergo additional verification through a TIC institution [3] Rectification Process - A testing agency identified gaps in the seller's compliance, including missing mechanical and physical performance tests required for children's toys [4] - The agency proposed a step-by-step rectification plan, which included additional tests and revisions to the product manual to meet North American market standards [4] Financial Implications - The seller acknowledged that while the rectification process increased short-term costs, it prevented potential losses exceeding $20,000 per day due to product delisting during peak sales seasons [6] - The new compliance requirements have led to a 37% year-on-year increase in the number of children's toys delisted in the North American market due to compliance issues [6] Market Dynamics - The introduction of the TIC direct verification system signifies a shift towards deeper compliance verification in cross-border e-commerce [6] - Sellers who can quickly adapt to compliance requirements are expected to gain market opportunities, while smaller sellers relying on low-cost strategies may face elimination pressures [6]

Core Insights - Amazon has implemented a new TIC (Third-Party Inspection Certification) direct verification requirement for sellers on its North American platforms, effective September 2025, which mandates that sellers must have their products verified by designated TIC agencies to avoid delisting risks [3][5] - The case of a seller, Mr. Zhang, highlights the importance of compliance and the need for sellers to adapt quickly to regulatory changes to maintain their market position [3][5] Industry Implications - The new TIC verification policy serves as a warning for the cross-border e-commerce industry, emphasizing that only reports verified by TIC agencies will be recognized by platforms like Amazon [5] - Proactive compliance planning is essential for sellers to avoid disruptions during peak sales seasons due to regulatory adjustments [5] - The ability to swiftly adapt to new regulations and complete compliance certifications will provide a competitive edge, while those who lag may risk losing market share [5]