1月9日消息，据丰田中国官方微博，2026年1月7日，丰田汽车公司会长丰田章男与社长佐藤恒治在总部 发表新年致辞。 2025年，丰田在全球共交付994万台汽车，创下历史新高，并推出多款全新车型。面对挑战与压力，丰 田章男会长回顾过去一年时感慨："大家经历了很多艰辛，感谢大家依旧齐心协力，全力以赴。"他强 调，"ARIGATO（感谢）"不仅是对用户的感恩，更是对每一位奋斗者的致意。 展望2026年，丰田章男将年度关键词定为"场"。他表示，未来不是由某一个人决定的，而是需要所有人 共同创造。"场"可以是战场、现场、市场，也可以是修罗场——它是每个人发挥价值、承担责任的空 间。他提出三大行动方向：一是推进人才培育，避免丰田沦为"普通公司"；二是思考集团整体形态；三 是推动企业文化活动。 丰田章男特别提到，自己即将进入古稀之年，已开始思考如何更好地使用余生。他立志要完成：培养下 一代，不让丰田成为一家普通的公司。 "我们想为未来的世界留下些什么？"为此，丰田提出"TO YOU"的愿景——为了每一位用户的微笑而努 力工作，制造更好的汽车，改变汽车的未来。 责任编辑：李思阳 1月9日消息，据丰田中国官方微博，2026年1 ...

Core Viewpoint - Toyota, as a consistent participant for eight years, showcased its latest developments in China, localized product technology, collaborative achievements with Chinese partners, and diverse solutions for mobility freedom at the 8th China International Import Expo (CIIE) [2][3][12] Group 1: Product and Technology Innovations - Toyota emphasized its "TO YOU" concept, focusing on creating localized products and solutions tailored to individual user needs, contrasting with typical industry competition strategies [3][10] - The company introduced the bZ series of electric vehicles, including the bZ5 and the GR YARIS, highlighting their unique features and market positioning [5][6][11] - Toyota's hydrogen fuel cell technology was showcased with the 49t hydrogen fuel cell tractor, developed in collaboration with China National Heavy Duty Truck Group, aimed at enhancing green logistics [7][12] Group 2: Market Strategy and Localization - The company is committed to deepening its localization efforts in China, establishing the Lexus (Shanghai) New Energy Co., which combines global product offerings with local production [6][12] - Toyota's R&D system in China, known as RCE, aims to accelerate the development of products that meet local consumer preferences and driving habits [10][12] - The introduction of the "Multi-Pathway" approach in new energy technology reflects Toyota's strategy to provide diverse options for users [4][10] Group 3: Commitment to Sustainability and Mobility for All - Toyota's commitment to "Mobility for All" includes developing vehicles with welfare features for the elderly and disabled, such as the Elfa welfare version and RAV4 welfare trial version [9][12] - The company is actively pursuing carbon neutrality through initiatives like the Sweep energy storage system, which addresses battery recycling challenges [11][12] - Toyota's focus on intelligent manufacturing and collaboration with local partners aims to enhance the overall automotive ecosystem in China [9][12]