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当财富管理遇见长寿时代
Qi Lu Wan Bao· 2025-11-20 02:52
Core Insights - The forum held by China Merchants Bank in Jinan focused on the challenges of retirement planning in the context of increasing life expectancy, emphasizing the need for proactive financial strategies to ensure sufficient funds for retirement [1] Group 1: Customer Needs and Challenges - A representative case from the forum highlighted a customer's concerns regarding the adequacy of pension funds against inflation, healthcare coverage, and overall retirement planning [1] - The McKinsey report identified three key deficiencies in retirement planning among residents: lack of confidence, insufficient planning, and inadequate savings [1] Group 2: Innovative Practices by China Merchants Bank - The "Rich Life: Retirement Solutions" festival launched by China Merchants Bank Jinan branch aims to create a comprehensive retirement ecosystem, integrating policy interpretation, knowledge dissemination, experiential learning, and product services [2] - The bank's app features a dedicated retirement section that allows customers to manage their retirement funds, assess their savings status, and estimate retirement income [2] Group 3: Financial Planning Methodology - China Merchants Bank introduced a "Three Funds" approach for retirement cash flow planning, which includes lifelong cash flow, flexible reserve funds, and risk preparation funds [3] - The bank utilizes its TREE asset allocation system, leveraging extensive customer data and intelligent models to create personalized financial plans [3] Group 4: Community Engagement and Services - The establishment of the "Rich Club" by the bank offers various community activities, including health lectures and art classes, to foster a supportive environment for elderly clients [4] - The bank has transformed its branches into community hubs, providing essential services and cultural activities for senior citizens [4] Group 5: Comprehensive Pension Financial Services - China Merchants Bank Jinan branch focuses on a multi-pillar pension system, providing comprehensive financial support through market-oriented services [5] - As of the end of October, the bank managed nearly 22 billion yuan in various pension assets and served over 550,000 personal pension clients [6] - The bank's commitment to social responsibility is evident in its approach to retirement planning, aiming to empower clients with financial and health management solutions [6]