Core Viewpoint - Deckers Outdoor Corporation (DECK) is facing a challenging market environment despite strong brand performance, with a new price target suggesting potential upside but recent guidance leading to a significant drop in share price [1][2][5] Financial Performance - DECK reported second-quarter revenue of $1.43 billion, reflecting a 9.1% year-over-year increase, and earnings per share of $1.82, surpassing the consensus estimate of $1.58 [2][5] - The company's full-year revenue midpoint is projected at $5.35 billion, approximately 2% below analyst expectations [3] Market Reaction - Following cautious future guidance, DECK's stock price fell over 14% in early trading, currently priced at $89.40, down 12.81% from previous levels [3][4] - The stock has fluctuated between a low of $86.83 and a high of $90.95, with a market capitalization of approximately $13.26 billion [4] Brand Performance - HOKA sales increased by 11.1% and UGG sales rose by 10.1%, indicating strong brand-level performance despite overall guidance concerns [3] - International sales showed a robust 29.3% increase, which helped offset a slight 1.7% decline in domestic sales [4] Analyst Insights - Dana Telsey from Telsey Advisory set a new price target for DECK at $105, suggesting a potential increase of approximately 16.92% from its current price [1][5] - Jim Cramer described DECK's stock as "overly hated," highlighting the market's negative sentiment despite the company's strong earnings performance [2]