Core Insights - The article highlights the unique position of Australia and New Zealand (ANZ) as a new blue ocean for TikTok's global expansion, characterized by high potential and low competition in the short video and live streaming economy [1] Policy Incentives - TikTok has introduced a "traffic + revenue sharing + compliance" incentive system to lower entry barriers for new agencies in the ANZ market [3] - The platform offers a 30-day exclusive traffic package for new agencies, increasing live stream exposure by 30%-50% and providing a 300% increase in chances of being featured on popular recommendation pages [3] - Compliance support includes an automated VAT declaration system that reduces processing time from 7 days to 1 day, and GDPR compliance tools to ensure content legality [3] Market Potential - ANZ has 8.5 million active TikTok users, accounting for 30% of Australia's population, with an average usage time of 38 hours and 51 minutes per month, significantly higher than the global average [3] - The core demographic of users aged 18-35 makes up over 60% of the user base, particularly concentrated in major cities like Sydney and Melbourne [3] - Users in ANZ have a high GDP per capita exceeding $50,000, with average monthly spending on live streaming tips exceeding $50 [3] Operational Ecosystem - The ANZ market has shifted from a "heavy asset incubation" model to a "light asset + data-driven" operational model [5] - Agencies are leveraging AI digital hosts and quantum computing for traffic prediction, significantly enhancing operational efficiency [5] - Collaboration with local brands and logistics partners has optimized the supply chain, reducing delivery times to 48 hours and lowering return rates to 8% [5] Globalization Strategy - ANZ serves as a strategic hub for agencies to expand into Southeast Asia and the Middle East, with localized content innovations driving engagement [5] - The introduction of virtual idols and AR interaction technologies is expected to create new opportunities for global outreach [5] Case Studies - The @AussieAdventures agency, focusing on outdoor travel, achieved over $30,000 in monthly live streaming revenue through collaboration with local tourism boards [8] - The @KiwiCrafts agency, specializing in New Zealand handicrafts, reported a 60% monthly growth rate by establishing a comprehensive creator training system [8]