这套精心设计的培训课程，内容丰富全面且极具针对性。它深入涵盖了TikTok平台的规则和算法，让学员清晰了解平台的运行机制，掌握流量密码；在视频 制作和营销技巧方面，传授如何打造吸睛的短视频内容，吸引目标客户群体；同时，还系统讲解跨境电商运营策略，包括选品、物流、客户服务等各个环 节。授课团队由经验丰富的行业专家组成，他们将通过理论讲解、案例分析和实际操作相结合的方式，让学员们能够在短时间内快速掌握TikTok跨境电商的 核心要点。通过参与这一培训，学员们不仅能提升自身的专业技能，更能为在跨境电商领域的长远发展打开一扇新的大门。 在这场跨境贸易的变革中，嘉林睿博与弗蕾科技的总经理孙凯昌、马全斌无疑是两位关键人物。他们凭借专业精湛的技术分析能力和脚踏实地的工作态度， 为企业的发展提供了坚实保障。 在当今全球化的商业浪潮中，跨境电商已成为众多创业者和从业者眼中的黄金赛道。而TikTok，作为全球最炙手可热的社交媒体平台之一，凭借其庞大的用 户群体和强大的营销潜力，正成为跨境电商领域的新风口。然而，如何有效利用TikTok开展跨境电商业务，却是横亘在许多人面前的一道难题。 嘉林睿博与弗蕾科技敏锐地洞察到这一市场痛点， ...

Core Viewpoint - The article highlights the success of the Chinese brand Jisu Life in the Southeast Asian market, particularly through the promotion of its handheld fans on TikTok, showcasing a shift from low-cost strategies to high-quality, innovative products that meet consumer demands [1][5][21]. Group 1: Product Features and Market Performance - Jisu Life's handheld fan is praised for its high-speed energy-efficient motor and cooling function, which provides a significant advantage over competitors [1][4]. - The fan weighs only 160 grams and boasts a remarkable 19-hour battery life, contributing to its popularity among Southeast Asian consumers [4]. - Jisu Life's overseas sales are projected to reach 30 million units and generate over 1 billion yuan in revenue by 2024, with Southeast Asia identified as a key growth engine [4][5]. Group 2: Market Strategy and Consumer Insights - The brand's entry into Southeast Asia was marked by a strategic shift from low pricing to emphasizing high-quality products, recognizing the local consumers' desire for premium living standards [5][8]. - Jisu Life's products are priced between $20 and $90, reflecting its commitment to quality and innovation [8]. - The Southeast Asian e-commerce market is rapidly expanding, with a projected growth from $38 billion in 2019 to $159 billion by 2024, indicating significant potential for brands like Jisu Life [5]. Group 3: TikTok as a Marketing Platform - TikTok has played a crucial role in Jisu Life's marketing strategy, with the brand leveraging the platform's influencer ecosystem to reach a wider audience [9][12]. - The hashtag jisulife has generated over 178,000 user-generated videos, showcasing the effectiveness of community engagement in promoting the product [12][19]. - Collaborations with mid-tier influencers have proven successful, as they resonate more with everyday consumers compared to top-tier celebrities [17][19]. Group 4: Industry Implications - The success of Jisu Life exemplifies a broader trend of Chinese small appliances transitioning from low-cost competition to value-driven branding in global markets [21]. - The article emphasizes the importance of innovation and consumer insight in establishing a strong presence in international markets, particularly in the context of Southeast Asia's growing consumer base [21].