Core Insights - Tongcheng Travel reported a revenue of Rmb4.38 billion in 1Q25, representing a 13% year-over-year increase, and an adjusted net profit of Rmb788 million, up 41% year-over-year, exceeding expectations due to a higher-than-expected core OTA operating profit margin [1] - The company raised its 2025 EPS forecast from Rmb1.38 to Rmb1.41, while maintaining forecasts for 2026 and 2027 at Rmb1.57 and Rmb1.74 respectively, and increased the target price from HK$24.8 to HK$26.5, indicating a 21% upside potential [1] Domestic Operations - In 1Q25, core OTA revenue increased by 18% year-over-year, with accommodation reservation revenue up 23% and transportation ticketing revenue rising 15% [2] - Monthly paying users (MPUs) grew by 9% year-over-year to 46.5 million, and annual paying users (APUs) increased by 8% year-over-year to 250 million, both reaching historical highs [2] - The domestic hotel take rate is expected to rise by 0.5 percentage points quarter-over-quarter to 9.5-10% in Q2, driven by reduced subsidies [2] - Hotel average daily rate (ADR) growth is anticipated to turn positive in 2Q25, with an upward trend in the proportion of three-star and above hotels on the platform [2] Outbound Travel Business - The outbound travel business is projected to turn from loss to profit in 2025, with outbound flight tickets contributing approximately 5% to transportation revenue in 1Q25 [2] - By the end of the year, outbound flight tickets and hotels are expected to contribute more than 7% to flight and hotel revenue, with the loss from outbound flight tickets decreasing quarter-over-quarter [2] Investment Outlook - The company maintains a Buy rating, reflecting optimism about the growth certainty of the online travel industry and the stability of its competitive landscape [3] - Improvements in marketing efficiency and the expansion of outbound travel are expected to enhance margins, while the hotel management business is poised to provide additional growth drivers [3]

Financial Data and Key Metrics Changes - For Q1 2025, Trip.com Group reported net revenue of RMB 13.8 billion, a 16% increase year over year and a 9% increase quarter over quarter, driven by strong travel consumption and resilient demand across segments [24][29] - Adjusted EBITDA for Q1 was RMB 4.2 billion, compared to RMB 4 billion in the same period last year and RMB 3 billion in the previous quarter, indicating continued operational efficiency improvement [27][29] - Diluted earnings per ordinary share were RMB 6.09 (US$0.84), while non-GAAP diluted earnings per share were RMB 5.90 (US$0.82) for Q1 2025 [28] Business Line Data and Key Metrics Changes - Accommodation reservation revenue for Q1 was RMB 5.5 billion, representing a 23% increase year over year and a 7% increase quarter over quarter [24] - Transportation ticketing revenue for Q1 was RMB 5.4 billion, reflecting an 8% increase year over year and a 13% increase quarter over quarter [25] - Packaged tour revenue for Q1 was RMB 947 million, a 7% increase year over year and a 9% increase quarter over quarter [25] Market Data and Key Metrics Changes - Inbound travel bookings surged by approximately 100% year over year, with hotel bookings from key visa-free countries in APAC increasing by over 240% [15][16] - Outbound hotel and air bookings returned to more than 120% of 2019 levels, outperforming the market by 30-40% [17] - Domestic hotel bookings continued to see double-digit growth year over year, indicating strong consumer appetite for local exploration [18] Company Strategy and Development Direction - The company is focusing on enhancing its AI capabilities to improve user experience and streamline the travel booking process, with AI tools like TripGenie seeing a 50% increase in average user session duration [9][11] - Trip.com aims to capture the growing inbound travel market by enriching its offerings and improving service capabilities, including multilingual support and personalized itineraries [8][15] - The company is committed to sustainable travel and rural revitalization, having built 34 country retreats to stimulate local economies [22] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the resilience of travel demand, supported by strong consumer confidence and favorable policies [29] - The company anticipates continued growth in both inbound and outbound travel, with a focus on capturing opportunities in emerging markets [7][24] - Management noted that leisure travel demand remains strong, with corporate users expecting their travel budgets to grow or remain unchanged by 2025 [50] Other Important Information - The company has repurchased approximately US$84 million of its shares, demonstrating a commitment to delivering value to shareholders [28][82] - The balance of cash and cash equivalents as of March 31, 2025, was RMB 92.9 billion (US$12.8 billion) [28] Q&A Session Summary Question: Insights on AI in the travel industry - Management discussed the strengths of vertical AI agents in providing real-time travel data and enhancing user experience, while general AI agents offer broader information [31][33] Question: Performance during Labor Day holiday - Domestic hotel bookings increased by over 20% year over year, with inbound bookings surging by approximately 150% [37] Question: Outbound travel trends and expectations - Outbound bookings have consistently outperformed the industry, with expectations for double-digit annual growth [40] Question: Hotel industry performance and pricing outlook - Hotel ADR decreased by high single digits in Q1, but prices stabilized moving into Q2, with expectations for stabilization due to increasing travel demand [44] Question: Consumer sentiment amid macro environments - Travel demand remains resilient, with leisure travel demand strong and business travel showing stable demand [50] Question: Domestic competitive landscape - Competition in the domestic market is rationalized, with a strong focus on loyalty programs and customer retention [54] Question: Insights into first quarter performance - Overall bookings increased by more than 60% year over year, with APAC as a top priority for growth [57] Question: International business marketing strategies - The company is intensifying marketing efforts in Asia, with a focus on direct app user acquisition proving most effective [61] Question: Inbound business developments - Inbound travel has seen strong momentum due to favorable policies, with significant growth in bookings [72] Question: Sales and marketing expenses outlook - Marketing expenses may fluctuate due to seasonality, but the company aims to improve efficiencies through increased direct mobile traffic [78] Question: Capital return program - The company plans to continue share buybacks and has already returned US$200 million in cash dividends to shareholders [82]