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BranchOut Launches New Crunchy Fruit Multipack for Warehouse Club Expansion
Prism Media Wire· 2025-09-30 10:32
Core Insights - BranchOut Food Inc. has launched a new Crunchy Fruit Multipack aimed at expanding its presence in warehouse clubs, featuring 18 snack-sized bags of popular fruit crisps: Crunchy Pineapple, Crunchy Strawberry, and Crunchy Banana [2][3][6] Product Launch and Strategy - The new multipack is strategically placed in a high-traffic front-of-club section dedicated to multipacks for kids' snacks, which is expected to significantly increase foot traffic and sales volume compared to existing grocery department placements [3][4] - Each fruit in the multipack has shown strong performance in larger bag formats, indicating a solid foundation for incremental sales growth in the warehouse club channel [4][6] Market Demand and Consumer Preferences - The multipack is designed to meet the demand for healthier, clean-label snacks that appeal to both parents and children, providing convenient portions suitable for school lunches [6] - The product is made with 100% real fruit and no added sugar, utilizing BranchOut's proprietary GentleDry™ technology to preserve flavor and nutrition [6][8] Future Outlook - The Crunchy Fruit Multipack is set to launch at the beginning of the year, with strong interest already expressed from multiple regions, indicating positive market reception [7]
BranchOut Launches New Crunchy Fruit Multipack for Warehouse Club Expansion
Globenewswire· 2025-09-30 10:30
Core Insights - BranchOut Food Inc. is launching a new Crunchy Fruit Multipack, which includes 18 snack-sized bags of its popular fruit crisps: Crunchy Pineapple, Crunchy Strawberry, and Crunchy Banana [1][5] - The multipack is strategically placed in a high-traffic area of warehouse clubs, targeting families and children, which could potentially double the brand's market opportunity in this channel [2][3] Product Details - Each multipack contains 6 bags each of pineapple, strawberry, and banana, made from 100% real fruit with no added sugar, utilizing the GentleDry™ technology to preserve flavor and nutrition [5] - The new product is set to launch at the beginning of the year, with strong interest already noted from various regions [6] Company Background - BranchOut Food Inc. specializes in dehydrated fruit and vegetable products, leveraging its proprietary GentleDry Technology, which preserves up to 95% of the original nutrition of fresh produce [7] - The company holds over 17 patents, establishing itself as a trusted brand and private-label supplier in the food technology sector [7]
Club nation: Why Costco, Sam's Club and BJ's are opening new stores and gaining members
CNBC· 2025-09-20 12:00
Core Insights - Membership-based warehouse clubs like Costco, Sam's Club, and BJ's Wholesale are experiencing significant growth due to increased membership and changing consumer demographics, particularly among younger shoppers [2][3][27] Group 1: Membership Growth and Expansion - Costco has nearly 80 million paid household members globally, while BJ's has about 8 million members, reflecting a 55% increase since going public [25] - Sam's Club aims to double its membership over the next eight to ten years, with membership income growing nearly 8% in the most recent quarter [26] - All three retailers are expanding their locations, with Costco planning to open about 30 clubs per year, BJ's targeting 25 to 30 new clubs over the next two fiscal years, and Sam's Club planning to open 15 clubs annually [10][9][8] Group 2: Consumer Trends and Preferences - Younger consumers, particularly Gen Z and millennials, are driving membership growth, with these demographics accounting for half of Sam's Club's membership growth over the past two years [27] - The average age of Costco members has decreased, with nearly half of new members being under 40 [28] - Spending among customers aged 25 to 34 on general merchandise at clubs rose by 3% from January to July 2025 compared to the previous year [29] Group 3: Retail Strategies and Innovations - Warehouse clubs are enhancing the shopping experience by incorporating technology such as curbside pickup, home delivery, and self-checkout options like Sam's Club's Scan & Go, which accounts for about 40% of transactions [18][20] - Costco and BJ's are expanding their digital offerings, with BJ's e-commerce sales jumping 34% in the most recent quarter [20][22] - Clubs are diversifying their merchandise, including trendy brands and private label products, to attract a broader customer base [30][32] Group 4: Economic Factors and Challenges - High inflation has increased the appeal of warehouse clubs as consumers seek cheaper options for groceries and household staples [4] - Retailers are navigating challenges such as an uncertain job market and tariffs, with strategies in place to mitigate the impact of high tariffs on imported goods [11][12] - BJ's plans to carry more holiday items from the U.S. or countries with lower tariff exposure to adapt to these economic pressures [13]