Core Insights - Oliveda International, Inc. and its subsidiary Olive Tree People Inc. have experienced significant growth, with over 3000% growth in 2024 and sales exceeding $100 million in their second year in the U.S. market, continuing to grow at over 70% in the first half of 2025 [1][5] Group 1: Company Growth and Market Expansion - The company is expected to maintain its success in the second half of 2025, participating in New York Fashion Week for the first time with brands Oliveda, LA Dope, and Olive Rose [2] - Olive Tree People plans to launch its first direct-to-consumer market in Europe in October 2025, following successful launches in the U.S. and Canada [4][5] - The company anticipates achieving at least $150 million in sales in its third year of direct-to-consumer operations [7] Group 2: Product Innovations - Olive Rose will introduce new products, including Olive Rose Blushes, Hydroxytyrosol Contour, concealer, and mascara [3] - The company is set to launch its first pet brand, "Is that Matty," in November 2025, alongside other new product launches [5][6] Group 3: Strategic Initiatives - The company plans to acquire more olive groves and farms in the second half of 2025 and is collaborating with local municipalities on modern milling operations [6] - Oliveda International, Inc. operates flagship stores in Los Angeles, Berlin, and Düsseldorf, and has a growing online and retail presence across Europe [9]

Core Points - Oliveda International, Inc. has launched the first International Waterless Beauty Week, scheduled annually from July 16-25, to celebrate the waterless beauty movement and its community of consultants and customers [1][2] - The company emphasizes the importance of water conservation, stating that for every 1,000 new customers during this week, a new well will be built in Africa, providing clean water to 15 people per purchase [4] - The founder and CEO, Thomas Lommel, advocates for waterless beauty as a clean and regenerative approach, linking the brand's mission to both beauty and social responsibility [3][4] Company Overview - Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., have over 20 years of experience in organic certification and the production of waterless beauty products derived from olive trees [5] - The company is involved in various innovative products, including Olive Tree Therapy and olive matcha, and is recognized for its contributions to the mindfulness industry [5][6] - Oliveda operates both online and through a network of retail stores across Europe, including flagship locations in Berlin and Düsseldorf [7] Industry Position - Waterless beauty is gaining recognition as a significant trend, referred to as "The Next Big Thing" by major publications and industry experts [8] - The brand has garnered support from celebrities, enhancing its visibility and credibility in the beauty market [8]

Core Insights - Oliveda International, Inc. is experiencing rapid growth in the waterless beauty sector, with Olive Tree People USA Inc. achieving sales of up to $4 million per day in 2024 and expanding its consultant base to over 60,000 within two years [1][3] - The company is set to expand globally with the establishment of subsidiaries in Canada and Europe, starting with Olive Tree People Canada Inc. in July 2025 and Olive Tree People Europe AG in October 2025 [2] - Waterless beauty is identified as the fastest-growing segment in the beauty industry, valued at over $22 billion, with Oliveda's sales reaching $105 million in its second year, growing 600% faster than competitors like Beautycounter [3][4] Company Strategy - The CEO, Thomas Lommel, emphasizes a direct-to-consumer sales model as the key to success, allowing for better education and engagement with customers through Waterless Glow workshops [4] - The company aims to educate consumers about the benefits of waterless beauty, contrasting it with conventional cosmetics, and offers a 365-day satisfaction guarantee to encourage trial and repeat purchases [4] - Oliveda's valuation has surpassed $1 billion, with a focus on conservation and sustainability, having saved over 31,000 ancient olive trees [4][5] Product and Market Position - Oliveda International, Inc. and its subsidiaries have over 20 years of experience in organic certification and the production of waterless beauty products derived from olive trees [5] - The brand's unique treatment concepts have been validated by conventional medicine and have garnered attention from major publications, positioning waterless beauty as "The Next Big Thing" [8] - The company is also involved in social responsibility initiatives, providing water to communities in Africa through its foundation [6]