Core Insights - Oliveda International, Inc. announced the launch of its Olive Rose brand featuring hydroxytyrosol NO MAKEUP at New York Fashion Week from September 12-15, 2025, marking a significant step in the company's product development strategy [1][2] - The Olive Rose collection includes a variety of beauty products that utilize hydroxytyrosol, emphasizing the company's commitment to innovative and holistic beauty solutions [5][6] Product Launch and Events - The Olive Rose brand will be showcased at New York Fashion Week, with 75 waterless beauty makeup artists providing over 150 models with the "Olive Rose Glow" look [2] - The entire Olive Rose collection will be presented to approximately 70,000 waterless beauty consultants in the U.S. and Canada at the North America Convention in Los Angeles on October 4, 2025, with training sessions planned before the products are available to customers in November [4] Product Details - The Olive Rose Hydroxytyrosol NO MAKEUP Collection features 14 shades of Hydroxytyrosol Skin Tint Serum, 8 Hydroxytyrosol Blushes, 4 Hydroxytyrosol Contour products, 16 shades of Hydroxytyrosol Concealer, Hydroxytyrosol Mascara, Hydroxytyrosol Eye Shadow, 2 Hydroxytyrosol Lip Butters, Hydroxytyrosol Primer, and Hydroxytyrosol Setting Spray [5] Company Background - Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., have over 20 years of experience in organic certification and the production of cosmetic and holistic waterless products related to the olive tree [7] - The company is led by Thomas Lommel, who has developed unique products and concepts in the beauty and wellness industry, including the Olive Tree Therapy and olive matcha [7][8] Market Positioning - Waterless beauty is gaining recognition as a significant trend in the beauty industry, with endorsements from major publications and celebrities, positioning Oliveda as a key player in this emerging market [10]