Y2K nostalgia

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PEPSI-COLA® AND SAMII RYAN® LAUNCH LIMITED-EDITION PEPSI® WILD CHERRY CAPSULE, BLENDING RODEO-INSPIRED FASHION WITH ICONIC FLAVOR
Prnewswire· 2025-07-11 16:07
Core Insights - PepsiCo is launching an exclusive collaboration with streetwear brand Samii Ryan, featuring a capsule collection that combines Y2K nostalgia and rodeo-core fashion with the flavor of PEPSI® Wild Cherry, available online starting July 11, 2025 [1][3] Company Overview - PepsiCo products are consumed over one billion times daily across more than 200 countries, showcasing the company's extensive reach and commitment to innovation in the beverage industry [6] Collaboration Details - The Pepsi® x Samii Ryan collection includes vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories, all featuring cherry red hues and retro PEPSI iconography, emphasizing a playful blend of fashion and flavor [2] - The collaboration was facilitated by Joester Loria Group for PepsiCo and Blitz Licensing for Samii Ryan, indicating a strategic partnership to enhance brand visibility [4] Brand Identity - Samii Ryan, the founder of the eponymous brand, emphasizes that the collaboration reflects joy, energy, and self-expression, aligning with the brand's focus on nostalgic and feel-good fashion inspired by femininity and pop culture [5]
Vita Coco Brings Back the 2000s with NYC Nostalgia Mall Pop-Up, Featuring Vita Coco Treats™ and Exclusive Limited Too Collab
Globenewswire· 2025-04-29 15:00
Core Insights - Vita Coco is hosting a Nostalgia Mall pop-up event in New York City on May 9th and 10th, 2025, in collaboration with Limited Too, featuring exclusive co-branded merchandise [5][8] - The event celebrates the launch of a new flavor, Orange & Creme, as part of Vita Coco's Treats line, which combines coconut milk with bright orange citrus flavors [6][8] - The immersive experience aims to evoke early 2000s mall culture, offering nostalgic activities and products, including shopping for exclusive tees and enjoying themed food and drinks [7][9] Company Overview - Vita Coco is the leading coconut water brand in the U.S., co-founded in 2004, and operates as a public benefit corporation and Certified B Corporation [12] - The company focuses on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water, sustainably packaged water, and protein-infused water [12] - Coconut water has gained popularity among consumers for its electrolytes and nutrients, making it a preferred beverage choice for various occasions [12]