Group 1 - The "Z Generation" in China, approximately 260 million strong, is redefining reading habits through digital formats like e-books and audiobooks, emphasizing social interaction and immersive experiences [1][3][20] - Digital reading platforms are witnessing significant user engagement, with 46% of active users on WeChat Reading being from the "Z Generation" [13][20] - The popularity of classic literature and political, economic, and social books is rising among the "Z Generation," indicating a blend of traditional and contemporary reading preferences [5][7][9] Group 2 - The traditional publishing industry is facing challenges due to the digital transformation and changing consumer habits, necessitating a shift towards more interactive and engaging content delivery [22][24] - New technologies and platforms are reshaping the publishing landscape, with a focus on personalized content and community engagement through social media and video platforms [24][25] - The rise of video book summaries and discussions on platforms like Bilibili and Douyin is creating a new trend in reading, although it raises concerns about the depth of understanding and intellectual engagement [15][19][20] Group 3 - The "Z Generation" is heavily influenced by online recommendations and social media, with over 60% of book purchases made through live-streaming platforms [21][22] - The integration of digital and traditional reading methods is seen as essential for fostering a culture of deep reading, which is crucial for cognitive development and critical thinking [26][29] - Educational institutions are encouraged to promote reading habits among students, emphasizing the importance of both digital and traditional reading formats [28][29]