Financial Data and Key Metrics Changes - The company has achieved approximately $15 million in annualized cost savings by the end of 2025, with a target of an additional $5 million in 2026, bringing the total to $20 million [46][52]. - The path to profitability is expected to be reached with slightly positive Adjusted EBITDA on an annualized basis, driven by cost savings, modest volume growth, and incremental pricing actions [52][61]. Business Line Data and Key Metrics Changes - The company has seen significant improvements in its product portfolio, particularly in taste, with new flavors outperforming the legacy portfolio [12][55]. - The energy drink segment, while currently small, is recognized as a future growth opportunity, with plans to increase focus and resources in this area [55][56]. Market Data and Key Metrics Changes - The company has successfully transitioned from a niche market to mainstream distribution, particularly with its partnership with Walmart, which has led to increased visibility and sales [28][34]. - The company is experiencing a macro trend away from sugar, which is becoming mainstream, allowing for broader distribution opportunities [28][34]. Company Strategy and Development Direction - The company is focused on innovation in product development, with plans for new flavors and limited-time offers to drive consumer interest and sales [15][16]. - Marketing strategies have shifted to emphasize brand storytelling and influencer engagement, aiming to attract new consumers and enhance brand visibility [42][44]. Management's Comments on Operating Environment and Future Outlook - Management believes there is a significant opportunity to capture market share from consumers looking for healthier alternatives to conventional sodas, with less than 5% household penetration currently [63][66]. - The company is optimistic about future growth, citing a strong foundation for marketing investment and a clear value proposition for consumers [59][66]. Other Important Information - The company has re-engineered its cost structure and organizational setup over the past 18 months, setting the stage for accelerated growth [58][59]. - The company is testing distribution in convenience stores, which represents a significant growth opportunity despite current low penetration [38][59]. Q&A Session Summary Question: What are the key strategies for distribution? - The company has successfully gained national distribution through Walmart, which has transformed its business and set a precedent for other retailers to follow [22][28]. Question: How has marketing evolved? - The company has focused on brand storytelling and influencer engagement, with plans to redesign packaging to better communicate its unique selling points [42][44]. Question: What are the long-term growth opportunities? - The company sees significant potential in increasing household penetration and expanding into under-penetrated channels like convenience and food service [59][66].

Financial Data and Key Metrics Changes - The company has achieved approximately $15 million in annualized cost savings by the end of 2025, with an additional $5 million expected in 2026, bringing the total to $20 million [46][52] - The path to profitability is becoming clearer, with expectations of slightly positive Adjusted EBITDA on an annualized basis in 2026 [52][61] Business Line Data and Key Metrics Changes - The company has seen significant improvements in its product taste profile, leading to better performance of new flavors compared to legacy products [12][55] - The energy drink segment, while currently small, is recognized as a future growth opportunity, with plans to increase focus and resources in this area [55][56] Market Data and Key Metrics Changes - The company has successfully transitioned into mainstream distribution channels, particularly with Walmart's Modern Soda set, which has significantly transformed its business [28][33] - There is a noted increase in household penetration, currently at 4%, indicating substantial growth potential in the market [59][65] Company Strategy and Development Direction - The company is focused on innovation, with plans to introduce new flavors and limited-time offers to drive consumer interest and distribution [15][16] - Marketing strategies have shifted to emphasize brand storytelling and influencer engagement, aiming to attract new consumers [42][44] Management's Comments on Operating Environment and Future Outlook - Management acknowledges a macro trend away from sugar, positioning the company to capitalize on this shift as it expands into mainstream markets [28][33] - The company is optimistic about future growth, citing a significant runway for expansion in distribution and product offerings [59][66] Other Important Information - The company has re-engineered its cost structure to improve unit economics, allowing for reinvestment into promotions and brand marketing [46][52] - The company is preparing for a major marketing push in 2026, coinciding with the rollout of redesigned packaging [44][65] Q&A Session Summary Question: What are the key strategies for distribution? - The company has successfully gained distribution in mainstream channels, particularly through partnerships with major retailers like Walmart, which has led to increased visibility and sales [22][28] Question: How does the company plan to drive sustainable growth beyond 2026? - Management highlighted the importance of household penetration, distribution gains, and the potential for growth in the energy drink segment as key drivers for long-term growth [57][59] Question: What are the cost-saving opportunities identified for 2026? - The company plans to achieve an additional $5 million in cost savings primarily from COGS and selling and warehousing expenses, which will support ongoing marketing and customer acquisition efforts [46][51]

Financial Data and Key Metrics Changes - The company is approaching profitability, with expectations set for this year, following a reset of the business over the last 18 months to two years [7] - Cost-saving initiatives have resulted in approximately $15 million in annualized savings, with an additional $5 million targeted for 2026, bringing total savings to $20 million [42][43] - The path to profitability is seen as straightforward, with modest volume growth and incremental pricing actions expected to contribute positively [48] Business Line Data and Key Metrics Changes - The product portfolio has seen significant innovation, with improvements in taste and the introduction of new flavors that have outperformed legacy products [11] - The company has successfully launched new flavors like Strawberry Lemon Burst and Orange Creamsicle, which have driven distribution and sales growth [14][15] - The energy drink segment, while currently small, is recognized as a future growth opportunity, with plans to expand into mainstream markets [50][52] Market Data and Key Metrics Changes - The company has gained national distribution through Walmart, marking a significant step in transitioning to mainstream retail channels [26][30] - There is a noted shift in consumer preferences towards "Better For You" products, with increasing acceptance of clean-label options in conventional grocery settings [26][31] - The company has identified significant distribution white space across food service and convenience channels, which are expected to drive future growth [56] Company Strategy and Development Direction - The company is focused on expanding its distribution and increasing household penetration, with only 4% current penetration noted [56] - Marketing strategies have evolved to emphasize brand storytelling and influencer engagement, with a redesign of packaging to enhance consumer appeal [38][40] - The company aims to leverage its unique position as a clean-label, affordable soda option to capture a larger share of the market [62] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's transformation journey and the potential for accelerated growth in the coming years [55] - The company is optimistic about the macro trends favoring health-conscious consumers and the opportunity to attract those moving away from conventional sodas [60][62] - There is a strong belief that the company's product offerings can address a significant market need, particularly among consumers seeking healthier alternatives [61] Other Important Information - The company has been re-engineering its product, packaging, supply chain, and organizational structure to support its growth strategy [55] - The focus on clean ingredients and zero sugar is positioned as a key differentiator in the beverage market [60] Q&A Session Summary Question: What is the long-term growth outlook for the company? - The company has undergone a significant transformation over the past 18 months, setting the stage for accelerated growth and profitability in the next 12 months [55] Question: What are the key opportunities beyond 2026? - Opportunities include increased household penetration, distribution gains, and growth in the energy drink segment, which is expected to contribute to sustainable growth [56]

Financial Data and Key Metrics Changes - Celsius Holdings reported revenue of $739.3 million for Q2 2025, an 84% year-over-year increase, primarily driven by $301.2 million from the ALAANI New brand [7][21][22] - Adjusted EBITDA reached a record of over $200 million in 2025, with adjusted diluted EPS increasing to $0.47 per share compared to $0.28 in the prior year [9][27] - Gross margin for the quarter was 51.5%, down 50 basis points year-over-year, influenced by ALAANI New's lower margin profile [8][22] Business Line Data and Key Metrics Changes - The Celsius brand contributed $438.1 million in revenue, reflecting a 9% year-over-year increase supported by improved velocity and expanded distribution [22] - ALAANI New brand saw dollar sales rise by 129% year-over-year, achieving a 6.3% market share in the RTD energy category [14][27] - The Celsius portfolio achieved a 43% household penetration, with the Celsius brand at 34% and ALAANI New at 22% [12][94] Market Data and Key Metrics Changes - The RTD energy category grew 15.2% year-over-year in Q2, with Celsius Holdings outpacing the category with a 28.9% increase in dollar sales [12][14] - International revenue grew 27% year-over-year, with strong contributions from Australia, the UK, and France [18][60] - The Celsius brand was the number one trademark in RTD energy on Amazon during the summer Prime Day event, achieving an 18.4% share [17] Company Strategy and Development Direction - The company is focused on delivering excellent customer service, supporting robust distribution growth, and innovation, with a goal of achieving $50 million in run-rate cost synergies over two years post-acquisition of ALAANI New [9][10] - The marketing strategy includes the launch of the "Live Fit Go" campaign, aimed at connecting with consumers and increasing brand loyalty [20][76] - The company plans to expand internationally while focusing on existing markets, with a strong emphasis on health and wellness trends [60] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strong growth trajectory of both brands, driven by consumer trends towards functional, zero-sugar beverages [11][60] - There are expectations of margin pressure in the second half of the year due to higher input costs, particularly from tariffs on raw materials [9][40] - The management team remains committed to operational discipline and profitable growth, with a focus on leveraging synergies from the ALAANI New acquisition [30][42] Other Important Information - The company achieved a significant retail milestone, surpassing $4 billion in retail sales over the past 52 weeks [14] - The Celsius brand's foodservice volume grew 9.8% year-over-year, representing approximately 12% of North America Celsius brand sales to PepsiCo [18] - The company ended the quarter with $615 million in cash, providing flexibility for innovation and international expansion [29] Q&A Session Summary Question: Can you provide insights on gross margin performance and future expectations? - Management highlighted strong performance in Q2, with gross margins benefiting from higher-margin products and operational efficiencies, but cautioned about potential impacts from rising raw material costs in the future [32][34][40] Question: What are the expectations for ALAANI shipments versus takeaway? - Management indicated that shipments and sell-through are closely aligned, with ongoing monitoring of inventory levels and consumer demand [45][47] Question: Can you discuss international expansion plans for the second half of the year? - Management expressed excitement about international opportunities, particularly in markets like the UK and Australia, and emphasized the importance of building local teams for execution [57][60] Question: What was the revenue contribution from the Costco channel? - Management confirmed that the club channel, including Costco, is a significant part of the business, with promotional activities contributing to revenue growth [65][68] Question: What are the drivers behind the acceleration of the Celsius brand? - Management noted that improved marketing strategies, innovative product launches, and a focus on consumer engagement have contributed to the brand's return to growth [72][76]