All right. So, what do you make of this whole Cracker Barrel saga? I mean, it's just the logo. They also made some menu changes in all fairness, but it's just a logo. Why do you think it drew such eye from people? And why do you think there was such a big stock reaction? >> Yeah, I love that point, Frank. It's not just a logo. And so, you know, it we to us, we would think, yeah, it's just a picture. It's just a graphic. Uh to the world, it's a symbol. It's a it's a sense of self-expression. It's something t ...

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"We are a multi-category, multi-generational brand," says Evereden founder Kimberley Ho, "which I think is unique on the market." https://t.co/dWDM5A40Nh https://t.co/dWDM5A40Nh ...

"We are a multi-category, multi-generational brand," says Evereden founder Kimberley Ho, "which I think is unique on the market." https://t.co/0UAA1mECyW https://t.co/0UAA1mECyW ...