Content Strategy - The industry suggests that the best content on X is medium form, approximately 1-2 paragraphs [1] - Medium-form content is short enough to capture attention and explain an interesting topic [1] - It is also not too lengthy, preventing audience drop-off before engagement [1]

A lot of the current angst aimed at InfoFi has been apparent/obvious to me for quite some time.As predicted in April, many potentially valuable accounts absolutely ruined their long term value by optimizing for short term incentivesNow brands are pissed bc the incentive seeking info spam locusts are causing their brands to look cheap/low quality…What’s the next step? Course correcting - Kaito/etc will all have to work on their algo to penalize/remove shoddy/low quality placement, and brands are likely to cu ...