Core Points - Apple's CEO Tim Cook conducted his first live-streaming sales event targeting Chinese consumers on Douyin, announcing the pre-sale of the new iPhone Air on October 17 and its offline release on October 22 [1][3] - The iPhone Air features an ultra-thin design, innovative camera system, and all-day battery life, positioning it as a high-end lightweight model between the iPhone 17 and iPhone 17 Pro series [3] - The live-stream event attracted over 1.3 million peak viewers and accumulated over 200 million views on related short videos, highlighting the importance of Douyin as a platform for direct consumer engagement [3] Pricing and Features - The iPhone Air is priced at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, targeting the mid-to-high-end market [3] - It is the first Apple model to support only eSIM, requiring users to activate the service through major Chinese carriers [3]