Core Insights - The article highlights Steven Cress's role as VP of Quantitative Strategy and Market Data at Seeking Alpha, emphasizing his contributions to the platform's quantitative stock rating system and analytical tools designed to aid investors [1][2][3] - Cress's focus is on removing emotional biases from investment decisions through a data-driven approach, utilizing sophisticated algorithms to simplify investment research [2][4] - His background includes founding CressCap Investment Research, which was acquired by Seeking Alpha in 2018, and previously running a proprietary trading desk at Morgan Stanley [3][4] Company Insights - Seeking Alpha benefits from Cress's expertise in quantitative analysis and market data, which enhances its investment tools and resources for users [1][3] - The platform's quantitative stock rating system is designed to interpret data effectively, providing insights that save time for investors [1][2] Industry Insights - The emphasis on data-driven investment strategies reflects a broader trend in the finance industry towards quantitative analysis and algorithmic trading [2][4] - Cress's extensive experience in equity research and portfolio management positions him as a knowledgeable figure in the evolving landscape of investment strategies [4]

Group 1 - The article initiates coverage on Ulta Beauty (NASDAQ: ULTA) with a Buy rating and a price target of $432.81, highlighting it as the largest dedicated beauty retail network in the U.S. with over 1,300 stores and strong digital channels [1] - Ulta Beauty offers a range of products and services including cosmetics, skincare, salon services, and private-label products, indicating a diversified business model [1] - Moretus Research employs a structured framework to identify companies with durable business models and mispriced cash flow potential, focusing on U.S. public markets [1] Group 2 - The research emphasizes rigorous fundamental analysis combined with a judgment-driven process, aiming to provide clarity and actionable insights for investors [1] - Valuation methods are based on sector-relevant multiples tailored to each company's business model, emphasizing comparability and simplicity [1] - Moretus Research targets underappreciated companies undergoing structural changes or temporary dislocations, which can lead to asymmetric returns for investors [1]

Group 1 - Celsius (NASDAQ: CELH) has experienced significant volatility, gaining and losing almost three times its current value over the last couple of years, yet it has emerged stronger than ever before [1] - The company is well-positioned for future growth, indicating a robust recovery and potential for further expansion in the market [1] Group 2 - The article emphasizes the importance of informed, data-driven decisions in investment strategies, highlighting the need for thorough research and analysis [1] - The author expresses a commitment to sharing insights and analysis with a broader audience, contributing to a community of investors [1]