All right, welcome back everybody. Black Friday is in full swing this morning and our next guest is powering many of those sales. Harley Finkelstein is the president of Shopify.And Harley, thank you for coming in today. >> Great to be here. >> You've got data that is not just up to the hour, but up to the almost minute.>> We do. Yeah, we have we have uh minute minutes to minute data. Right now, as we talked about, we have about 12% of all US e-commerce on Shopify.Obviously, most people think that we support ...

Core Insights - Elf Beauty forecasted annual sales and profit below Wall Street estimates due to higher tariff costs and cautious consumer spending, resulting in a 26% drop in shares during extended trading [1] - The company missed expectations for second quarter sales and provided a fiscal 2026 forecast after previously pulling it in May [1] Financial Performance - Elf Beauty expects over $50 million in annual costs from higher U.S. tariffs on imports in fiscal 2026, with China accounting for about 75% of its global production [2] - Gross margin fell approximately 165 basis points to 69% for the quarter ended September 30 [2] - Quarterly adjusted earnings per share were 68 cents, exceeding estimates of 57 cents, following a $1 price increase in August, with no additional price increases planned [3] - Quarterly sales totaled $343.9 million, missing expectations of $366.4 million [4] Market Position and Strategy - The company is streamlining its supply chain and diversifying operations to mitigate tariff impacts, as lower-income shoppers are seeking cheaper alternatives and reducing non-essential purchases [3] - CEO Tarang Amin noted a lack of major product launches compared to the previous year, which had significant success with lip oils [5] Future Outlook - Full-year net sales are expected to be between $1.55 billion and $1.57 billion, below analysts' estimates of $1.65 billion [6] - Adjusted profit is estimated to be in the range of $2.80 to $2.85 per share, also below estimates of $3.58 per share [6]

Core Insights - Ulta Beauty, Inc. is recognized as the largest beauty retailer in the US, operating a network of 1,400 stores that also function as salons [1][2] - Despite a challenging retail environment, Ulta Beauty was nearing new highs recently but has since experienced a significant pullback [1] Company Overview - Ulta Beauty provides a wide range of products including cosmetics, skincare, haircare, and fragrances, along with in-store beauty services such as hair, makeup, brow, and skin treatments [2] Market Position - The company is noted for its resilience in the retail sector, with a focus on escaping the gravitational pull of broader market challenges [1]

Core Viewpoint - Estée Lauder's stock has experienced a significant decline, dropping 6% in the past week and continuing a downward trend due to a reported 12% year-over-year decrease in fourth-quarter net sales and a profit forecast below analyst estimates [2][3] Financial Performance - The company has lost approximately $1.9 billion in market value over the past five days, bringing its current market capitalization to around $30 billion [3] - Despite the recent losses, Estée Lauder's stock remains 13.1% higher than its level at the end of 2024, while the S&P 500 has gained 11.9% year-to-date [3] Market Sentiment - The ongoing losing streak in Estée Lauder's stock has not inspired much investor confidence, indicating potential deeper concerns or changing sentiment in the market [6][8] - The company warned of a potential $100 million impact from tariffs, contributing to investor wariness [2] Product Portfolio - Estée Lauder offers a wide range of products, including skincare, makeup, fragrance, and hair care items, which are sold globally [4]

Group 1 - The article initiates coverage on Ulta Beauty (NASDAQ: ULTA) with a Buy rating and a price target of $432.81, highlighting it as the largest dedicated beauty retail network in the U.S. with over 1,300 stores and strong digital channels [1] - Ulta Beauty offers a range of products and services including cosmetics, skincare, salon services, and private-label products, indicating a diversified business model [1] - Moretus Research employs a structured framework to identify companies with durable business models and mispriced cash flow potential, focusing on U.S. public markets [1] Group 2 - The research emphasizes rigorous fundamental analysis combined with a judgment-driven process, aiming to provide clarity and actionable insights for investors [1] - Valuation methods are based on sector-relevant multiples tailored to each company's business model, emphasizing comparability and simplicity [1] - Moretus Research targets underappreciated companies undergoing structural changes or temporary dislocations, which can lead to asymmetric returns for investors [1]