Core Insights - Visa and ICBA Payments have renewed their 40-year partnership to enhance community banks' access to the Visa Direct real-time money movement platform [1][2][3] - The partnership aims to provide community banks with modern payment tools to improve customer payment experiences [2][4] - ICBA Payments is a significant player in the U.S. market, being the 10th largest debit card issuer and 29th largest credit card issuer [4][5] Partnership Details - The renewed collaboration will include continued support for sponsored card programs, contactless-enabled cards, tokenization for digital wallets, and access to Visa's global network [4][5] - Visa Direct transactions have seen a significant increase, rising 28% to reach 3 billion transactions in the second quarter [5] Market Trends - A report indicates that younger consumers, particularly Gen Z and millennials, are increasingly considering community banks for personalized services, with 52% contemplating a switch [6] - ICBA Payments has also partnered with Mastercard to further modernize card programs for community banks [7]