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港股异动 | 百果园(02411)早盘涨超10% 公司上半年持续推进门店网络优化 to B业务增速可观
智通财经网· 2025-08-18 02:16
Core Viewpoint - The company, Baiguoyuan, has issued a profit warning for the first half of 2025, indicating a decline in both revenue and profit due to short-term factors such as store network adjustments and consumer discounts [1][2] Group 1: Financial Performance - Baiguoyuan's stock price increased by over 10% in early trading, currently at 1.91 HKD with a trading volume of 5.9716 million HKD [1] - The company has closed over 700 inefficient stores to enhance overall operational efficiency [1] - Recent broker reports indicate that the channel adjustments are nearing completion, with both single-store customer traffic and gross margins showing signs of recovery [1] Group 2: Strategic Initiatives - The company's promotional activities, such as "Good Fruits Reward," have successfully stimulated consumer demand and improved brand loyalty [1] - The recovery in gross margins suggests that the increase in customer traffic is positively impacting high-margin products, reflecting the effectiveness of the company's efforts in product structure optimization and supply chain efficiency [1] - Baiguoyuan is developing a second growth curve through its B2B business, which has shown significant growth potential in a fragmented market with a CR5 of less than 5% [2] Group 3: Market Opportunities - The emergence of new retail channels and models is diversifying the customer base and market channels for the fruit sector, as noted in the company's profit warning announcement [2] - This diversification may open up new incremental growth opportunities for the company [2]