Teens And Tweens Are Obsessed With This Skincare Brand For Babies—Now It Brings In $100 Million A Year https://t.co/jLRW9mAksf https://t.co/hUQRrt8YOV ...

Core Insights - USANA announced innovative new products, significant ingredient reformulations, and refreshed packaging at its 2025 Global Convention [1][3] - The introduction of the Health Professional Advisory Council aims to enhance product credibility and customer experience [5][6] Product Developments - New products include Circulate+, Core Aminos, Marine Collagen Peptides, and various Celavive skincare items [8] - Reformulated products consist of BiOmega, CellSentials, HealthPak, and several Celavive products [8] - Rebranded products include Celavive Creamy Foam Cleanser, Conditioning Makeup Remover, and Protective Day Cream/Lotion SPF 30 [8] Strategic Initiatives - The Health Professional Advisory Council will consist of industry experts to support product development and enhance customer experiences [5][6] - The company emphasizes its commitment to providing high-quality nutritional and lifestyle products, backed by over 30 years of trust [7]

Financial Data and Key Metrics Changes - The company expects full-year EBITDA to be above $1 billion, despite headwinds from tariffs impacting gross margins [10][71] - The major gap in EBITDA for the full year is driven by tariffs, which if excluded, would result in slightly negative EBITDA [10][71] - Free cash flow is projected to grow in fiscal 2026 [11] Business Line Data and Key Metrics Changes - The prestige fragrance category remains healthy, with low to mid-single-digit growth, while mass fragrance is also performing well [6][19] - The skincare category outperformed the market by 11%, driven mainly by e-commerce, with brands like Lancaster growing significantly in China [25] - The mass fragrance category accounts for approximately 7% of net revenues and is experiencing growth due to the Treatonomics phenomenon [19][20] Market Data and Key Metrics Changes - The Asian travel retail market is still heavily affected, but the beauty market in China is gradually improving, with prestige beauty showing positive growth [50] - The U.S. market is experiencing increased promotional activities, particularly in consumer beauty and color cosmetics [27][39] Company Strategy and Development Direction - The company is focusing on increasing profitability in the color cosmetics category while managing promotional activities carefully [16][27] - There is a strong emphasis on innovation, with significant product launches planned for the second half of the year, including the Hugo Boss Beyond bottle [12][19] - The company aims to make travel retail a discovery channel for new products, enhancing exclusivity and consumer attraction [48] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the current volatility in the market but expresses confidence in returning to growth in the second half of fiscal 2026 [8][71] - The company is committed to divesting its stake in Velar and is actively contemplating options for this divestiture [61][100] - Management believes that the fragrance market will continue to grow, driven by consumer trends and the increasing importance of scenting [37][96] Other Important Information - The company is implementing a new forecasting tool to improve inventory management and cash flow [81] - The management is focused on cash deleveraging and maintaining a healthy trajectory on cash and refinancing [80][82] Q&A Session Summary Question: Can you provide more detail on the second half outlook? - Management expects sequential improvement in Q1 and Q2, with a return to growth in H2 as retailer inventory headwinds ease [6][8] Question: How is the company addressing innovation fatigue in color cosmetics? - The company is shifting focus to traditional advertising for key products while dedicating innovative products to younger consumers [16][17] Question: What is the outlook for travel retail? - Travel retail is being positioned as a discovery channel, with exclusive product launches planned to attract consumers [48][50] Question: How is the company managing promotional activities? - The company is managing promotional activities cautiously to protect brand integrity while exploring new formats like paint sprays [27][39] Question: What are the expectations for refinancing and deleveraging? - The company plans to maintain a secured structure for refinancing and is focused on improving EBITDA trends to support deleveraging [99][100]

Core Message - Naturium launches its first brand campaign titled "Every One, Every Where, Every Day," aimed at promoting its mission of making skincare accessible to everyone [1][3]. Company Overview - Naturium was founded by Susan Yara in 2019 and focuses on delivering biocompatible, dermatologist-tested skincare products that blend natural botanicals with potent actives [6]. - The brand emphasizes clean, vegan, and cruelty-free products, certified by Leaping Bunny and PETA [6]. - Naturium was acquired by e.l.f. Beauty in 2023, expanding its reach and resources [6]. Campaign Details - The campaign is not a rebrand but a continuation of Naturium's mission, with founder Susan Yara actively involved in its creative direction [2][3]. - The campaign features seven influencers with a combined reach of over 8.7 million followers across social media platforms, promoting authentic engagement with the brand [4]. - The campaign will be promoted across various platforms including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest [5]. Unique Selling Proposition - Naturium's formulation philosophy is centered on creating clinically effective products that work with individual skin biology, setting it apart in the skincare market [3]. - The brand's commitment to consistency in skincare is highlighted as a key factor in building customer loyalty and community [2][3].

Brand Performance - Skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand [1]

Teens And Tweens Are Obsessed With This Skincare Brand For Babies—Now It Brings In $100 Million A Year https://t.co/jloZLfQm1C https://t.co/jloZLfQm1C ...

Company Performance - The skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand for babies [1]

Brand Performance - The skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand [1]

Brand Performance - Skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand [1]

Brand Performance - Skincare brand for babies brings in $100 million a year [1] Target Audience - Teens and tweens are obsessed with this skincare brand [1]