以下文章来源于DT商业观察 ，作者DT商业观察 2025都市男女"看微短剧"调研报告。 文 ｜ 郑晓慧 编辑 ｜ 张晨阳 来源｜ DT商业观察（ID：DTcaijing） 封面来源 ｜ 视觉中国 短剧的流量和人气，还在飙升。 截至2024年12月， 看微短剧的人已经达到了6.62亿，微短剧独立APP的人均单日使用时长也涨到了101分钟，接近2小时。 行业也在不断变化。 QuestMobile最新《2025中国移动互联网春季报告》显示， 字节旗下的红果免费短剧3月的月活用户数达到1.73亿，和优酷的距离只差1200万，同比增长 220.28%，增速仅次于DeepSeek和豆包。 长视频平台也发力微短剧的精品化制作，甚至长剧也开始"短剧化"，叙事节奏、集数和单集时长都开始讲究"紧凑"。 在这样的情况下，现在观众看短剧的习惯是怎么样的？他们看短剧时更在意什么？对于品牌借短剧植入打广告，他们的种草和消费意愿又是怎么样的？ DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和研究机构的禀赋，厘清趋势和商业间的关系，用年轻 化的视角认识商业世界。 需要说明的是，此次 ...

Market Overview - Major market indexes closed lower, with the Dow down 816 points (-1.91%), S&P 500 down 95 points (-1.61%), Nasdaq down 270 points (-1.41%), and Russell 2000 down 55 points (-2.63%) [1] Bond Market Impact - A sell-off in bonds occurred due to the U.S. government's plans for a major tax cut bill, contributing to an increase in Treasury yields: 10-year yields rose to +4.59%, 2-year yields to +4.01%, and 30-year yields exceeded +5% [2] AI Industry Developments - Jony Ive's AI startup io is being acquired by OpenAI for $6.4 billion, leading to a decline in Apple’s stock price by 2.3%, indicating increased competition in AI design and implementation [3] Company Earnings Reports - Urban Outfitters (URBN) reported Q1 earnings of $1.16 per share, surpassing expectations of 81 cents, with revenues of $1.33 billion exceeding the consensus of $1.29 billion; shares rose by 9% after hours [4] - Snowflake (SNOW) reported earnings of 24 cents per share, beating expectations by 2 cents, with quarterly sales of $1.04 billion, surpassing the anticipated $1.00 billion; shares gained 7% [4] - Zoom Communications (ZM) reported earnings of $1.43 per share, exceeding the consensus of $1.30, with revenues of $1.17 billion slightly above expectations; shares initially jumped but moderated afterward [5] Upcoming Economic Reports - Anticipated economic reports include Weekly Jobless Claims, S&P flash Services and Manufacturing PMI, and Existing Home Sales, with expectations for steady jobless claims, lower PMI results, and slightly higher home sales month over month [6]

Core Insights - Zoom Communications reported revenue of $1.17 billion for the quarter ended April 2025, reflecting a year-over-year increase of 2.9% and a surprise of +0.89% over the Zacks Consensus Estimate of $1.16 billion [1] - The earnings per share (EPS) for the quarter was $1.43, surpassing the previous year's $1.35 and exceeding the consensus EPS estimate of $1.30 by +10.00% [1] Financial Performance Metrics - Zoom's shares have returned +15.8% over the past month, outperforming the Zacks S&P 500 composite's +12.7% change [3] - The company has 182,600 enterprise customers, which is below the average estimate of 193,166 [4] - Customers generating over $100K in trailing twelve months (TTM) revenue totaled 4,192, slightly above the average estimate of 4,155 [4] - Current Remaining Performance Obligation (RPO) stands at $2.36 billion, exceeding the average estimate of $2.33 billion [4] - Total Remaining Performance Obligations (RPO) is $3.88 billion, slightly above the average estimate of $3.86 billion [4] - Non-Current Remaining Performance Obligation (RPO) is $1.52 billion, marginally above the average estimate of $1.51 billion [4] Geographic Revenue Breakdown - Revenue from the Americas reached $848 million, surpassing the average estimate of $838.48 million, with a year-over-year change of +3.5% [4] - Revenue from Europe, the Middle East, and Africa (EMEA) was $185 million, slightly above the average estimate of $184.58 million, reflecting a +0.5% change year-over-year [4] - Revenue from the Asia Pacific (APAC) region was $142 million, just below the average estimate of $143.01 million, with a +2.9% change compared to the previous year [4] - Online revenue was reported at $470 million, slightly below the average estimate of $472.82 million [4] - Enterprise revenue reached $704.70 million, exceeding the average estimate of $689.42 million [4]

Zoom Communications Inc. ZM is set to report its first-quarter earnings after the market closes Wednesday, with Wall Street expecting earnings per share of $1.31 and revenue of $1.17 billion.The stock has climbed 17.5% in the past month, is up 1.5% year to date, but still down 29.7% over the past year. As investors await results, the technical setup for the stock suggests the recent rally may still have room to run – though caution is warranted.Read Also: Zoom Likely To Report Lower Q1 Earnings; These Most ...

Core Insights - iQIYI reported a sequential revenue increase of RMB 7.2 billion for Q1 2025, with non-GAAP operating income up 13% sequentially [1] - Membership services revenue rose by 7% sequentially, indicating strong user engagement and effective cost control measures [1][7] User Engagement and Content Strategy - User engagement with micro drama formats surged, with high-engagement users increasing approximately threefold from December 2024 to April 2025, alongside a 300% rise in daily time spent on micro drama content [2] - The company has over 15,000 micro drama titles available, with about half being member-exclusive, and some titles generating over RMB 1 million in weekly revenue [3] - The low production costs, typically under RMB 1 million per title, combined with high adoption rates, suggest that micro dramas enhance user stickiness [3] Financial Health and Debt Management - iQIYI's outstanding principal on convertible bonds decreased from RMB 2.9 billion in Q1 2023 to RMB 1.17 billion in Q1 2025, with net interest expenses declining over 30% year over year [4] - The company has maintained positive operating cash flow totaling RMB 339 million for twelve consecutive quarters, indicating strong fiscal flexibility [4][5] Strategic Content Diversification - Management is shifting towards shorter-form, higher-quality dramas, with episodes lasting 5-20 minutes, to reduce costs and improve scheduling flexibility [6][8] - This strategy aims to diversify the content ecosystem and mitigate reliance on breakout hits, aligning with evolving viewer habits [8] Future Outlook - While no specific numeric guidance was provided for Q2 or fiscal 2025, the company plans to increase investment in premium micro drama production and user acquisition for underpenetrated demographics [10] - Profitability in the overseas business remains a priority, with reinvestment of profits highlighted, although no detailed targets for international expansion were disclosed [11]

Core Insights - GoPro has launched a new special edition of its HERO13 Black camera, the HERO13 Black Ultra Wide Edition, aimed at enhancing first-person video capture with a significantly expanded field of view [1] Product Features - The HERO13 Black Ultra Wide Edition is priced at $479.99 and features an Ultra Wide Lens Mod that provides a 177-degree field of view, expanding width by 36% and height by 48% compared to the standard lens [2] - The Ultra Wide Lens Mod offers features such as unbreakable HyperSmooth stabilization for video modes up to 4K60, Horizon Lock for 360-degree rotation stability, and a scratch-resistant, hydrophobic lens coating [3] - The Ultra Wide Lens Mod is part of GoPro's HB-Series Lens lineup, which includes other specialty lenses like the Anamorphic Lens Mod, Macro Lens Mod, and a 4-pack ND Filter Set [4] Financial Performance - In the first quarter of 2025, GoPro reported a non-GAAP loss per share of 12 cents, which is an improvement from a loss of $2.11 per share in the same quarter last year, and better than the Zacks Consensus Estimate of a loss of 13 cents [6] - The company generated revenues of $134.3 million, a decrease of 13.6% year over year, attributed to lower accessory sales and increased price promotions, although this was partially offset by growth in subscription and service revenues [6][7] Strategic Focus - GoPro's first-quarter results indicate a strategic focus on operational efficiency and long-term growth, with a reduction in operating expenses year over year and an increase in subscription ARPU, reflecting improved revenue quality [7] - The company is diversifying its supply chain to better adapt to changing market conditions [7] Market Position - GoPro currently holds a Zacks Rank 2 (Buy), but its shares have declined by 49.2% over the past six months, contrasting with a 31.9% growth in the Audio Video Production industry [8]

Financial Data and Key Metrics Changes - Total revenues for the first quarter were RMB7.2 billion, up 9% sequentially [41] - Membership services revenue reached RMB4.4 billion, up 7% sequentially, driven by strong performance in long form dramas [41] - Online advertising revenue decreased by 7% sequentially to RMB1.3 billion due to macro headwinds and seasonality [42] - Content cost was RMB3.8 billion, up 10% sequentially, driven by a higher number of premium dramas launched [43] - Non-GAAP operating income was RMB458.5 million, up 13% sequentially, with a non-GAAP operating margin of 6% [43] Business Line Data and Key Metrics Changes - Long form video content remains the foundation of the content ecosystem, with a strong performance in the suspense genre [13][14] - Micro dramas have shown significant growth, ranking second in daily time spent and first in daily unique visitors [10] - The company has over 15,000 micro drama titles, with a balanced offering of free and member-exclusive content [50] - The average content cost for micro dramas is less than RMB1 million, with top-tier titles costing under RMB2 million [51] Market Data and Key Metrics Changes - The overseas business saw total revenues increase by over 30% year over year, with a growing subscriber base [36] - Chinese dramas have gained traction globally, with search interest reaching a five-year high [36] - The revenue contribution from overseas markets is currently low but is expected to grow with further investment [60] Company Strategy and Development Direction - The company is focusing on enhancing its content ecosystem and user experience through strategic investments [12] - Plans to produce shorter, high-quality episodes and increase the number of short dramas are in place to cater to evolving user preferences [56] - The company aims to leverage AI and technology to improve production efficiency and user engagement [34] Management's Comments on Operating Environment and Future Outlook - The management acknowledges the unpredictable market environment but emphasizes the importance of creating sustainable value [12] - There is a commitment to investing in content and user experience, even if it leads to short-term costs for long-term benefits [12] - The overseas business is expected to maintain profitability while reinvesting profits for future growth opportunities [62] Other Important Information - The company has established five distinct signature brands for its content, enhancing its market position [13] - The launch of AI-powered features like iJump and PeelCast aims to improve user engagement and viewing experience [11][34] - The company is expanding its footprint with offline experience parks and VR immersive centers to deepen user engagement [38] Q&A Session Summary Question: Updates on micro dramas - Management highlighted that user habits for watching micro dramas are developing, with over 15,000 titles available and significant growth in user engagement [50][51] Question: Change in long video content strategy - The strategy will focus on releasing high-quality, shorter episodes and increasing the number of short dramas to improve content flexibility and mitigate risks [56] Question: Overseas business performance and future expectations - The overseas business has seen rapid growth post-COVID, with a focus on the right content mix and user acquisition strategies [59][60]

Financial Data and Key Metrics Changes - Total revenues for Q1 2025 were RMB 7.2 billion, up 9% sequentially [43] - Membership services revenue reached RMB 4.4 billion, up 7% sequentially, driven by strong performance in long form dramas [43] - Online advertising revenue decreased by 7% sequentially to RMB 1.3 billion, primarily due to macro headwinds and seasonality [44] - Content cost was RMB 3.8 billion, up 10% sequentially, driven by a higher number of premium dramas launched [45] - Non-GAAP operating income was RMB 458.5 million, up 13% sequentially, with a non-GAAP operating margin of 6% [45] Business Line Data and Key Metrics Changes - Long form video content remains the foundation of the content ecosystem, maintaining leadership in viewership market share [12] - Micro dramas have shown significant growth, ranking second in daily time spent and first in daily unique visitors [9] - The company has over 15,000 micro drama titles, with a balanced offering of free and member-exclusive content [50] Market Data and Key Metrics Changes - The overseas business saw total revenues increase by over 30% year over year, with a growing subscriber base [37] - C dramas gained traction globally, with search interest reaching a five-year high, surpassing Korean dramas [37] - The revenue contribution from overseas markets is still relatively low but is expected to grow with increased investment [62] Company Strategy and Development Direction - The company is focusing on enhancing its content ecosystem and user experience through strategic investments [11] - Plans to produce shorter, high-quality episodes and increase the number of short dramas to cater to evolving user preferences [58] - The company aims to leverage AI and technology to improve production efficiency and user engagement [35] Management's Comments on Operating Environment and Future Outlook - The management acknowledges the unpredictable market environment but emphasizes the importance of creating sustainable value [11] - Future growth is expected to come from expanding the micro drama portfolio and enhancing monetization strategies [54] - The company is committed to investing in original productions and exploring new content formats to drive growth [40] Other Important Information - The company has successfully reduced its outstanding principal balance of convertible bonds significantly over the past two years [46] - The net interest expense has decreased by over 30% year over year, reflecting improved capital structure management [47] Q&A Session Summary Question: Can management elaborate on the latest developments of micro dramas and future focus points? - Management highlighted that user habits for micro dramas are developing positively, with over 15,000 titles available and significant growth in user engagement [50][51][54] Question: What is the change in long video content strategy and the rationale behind it? - The strategy will focus on releasing high-quality, shorter episodes and producing more short dramas to improve content flexibility and mitigate risks [58] Question: Can management share details on the overseas business, including membership and content distribution? - The overseas business has seen rapid growth post-COVID, with a focus on the right content mix for each region, although revenue contribution remains low [60][62]

Core Point - The popular video game Fortnite has returned to the iPhone app store in the U.S., ending a prolonged absence due to a legal dispute with Apple over in-app transaction fees [1][2]. Group 1: Legal Context - Fortnite was removed from the iPhone and iPad in 2020 after Epic Games attempted to bypass Apple's 15% to 30% commissions on in-app transactions [2]. - The return of Fortnite follows a motion filed by Epic Games asking a federal judge to order its reinstatement as part of a civil contempt ruling against Apple [3][4]. - The ongoing legal battle includes allegations from Epic that Apple has created an illegal monopoly with its app store, a claim that was dismissed in a 2021 ruling [4][5]. Group 2: Court Rulings and Changes - U.S. District Judge Yvonne Gonzalez Rogers ruled that while Apple was not violating antitrust laws, it must allow links to alternative payment options, which could offer lower prices [5]. - Following an appeal process that reached the U.S. Supreme Court, Apple introduced a new system allowing links to alternative payment methods while still imposing a 27% commission on transactions outside its system [5][6]. - Despite the ruling, Epic accused Apple of ignoring the legal system, leading to further court hearings and a ban on collecting commissions on alternative payment options [6]. Group 3: Current Developments - Epic Games claimed that Fortnite was still being blocked by Apple despite the court's ruling, prompting further legal action to clarify the game's status [8]. - Judge Gonzalez Rogers questioned Apple's continued blocking of Fortnite without an appeals court order and scheduled a hearing to address the issue [9].

SHANGHAI, May 21, 2025 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today published its unaudited interim condensed consolidated financial statements for the three months ended March 31, 2024 and 2025 (the “Interim Financial Statements”) and a supplemental discussion titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for the corresponding ...