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2025义乌跨境电商博览会:义乌40美元一顶的帽子成美国“爆款”!
Sou Hu Cai Jing· 2025-05-29 09:48
Group 1 - A TikTok video showcasing a solar-powered fan hat has gained over 9 million views, leading to a surge in sales for the product, which is manufactured in Yiwu, China [1] - The hat, priced at nearly $40, sold 11,100 units within 28 days, generating sales exceeding 3.2 million RMB [1] - The hat features patented small fans powered by solar panels, providing cooling and shade, with the ability to charge via USB on cloudy days [1][2] Group 2 - The company, Senwai Hat Industry, has been focusing on outdoor sun protection products for 15 years, continuously innovating to meet consumer demands [2] - The integration of fans and renewable energy into the product aims to enhance user experience and emotional value, targeting the stable U.S. market [3] - The factory has shipped tens of thousands of hats and continues to receive a steady influx of orders, indicating strong market demand [3] Group 3 - The upcoming 15th Zhejiang International E-commerce Expo will feature over 1,200 source factories and e-commerce service providers from various countries, showcasing a wide range of products [5] - The expo will provide opportunities for businesses to explore international markets, brand promotion, and new digital commerce models [5]
学阿拉伯语、西班牙语,义乌商人们“不会把鸡蛋放在一个篮子里”
Xin Jing Bao· 2025-05-16 01:00
Core Viewpoint - The recent temporary suspension of tariffs between China and the U.S. has brought renewed hope to businesses in Yiwu, particularly those heavily reliant on exports to the U.S. market, which had been severely impacted by the previous high tariffs [1][17]. Group 1: Impact of Tariffs on Yiwu Businesses - Yiwu merchants experienced significant disruptions due to the U.S. tariffs, which escalated to 145%, leading to halted operations and unsold inventory [3][5][6]. - High tariffs particularly affected businesses like Gao Zhi's baseball cap factory, where U.S. orders accounted for 40%-50% of sales, making it unfeasible to operate under such conditions [6][8]. - The Yiwu market, known for its diverse export destinations, has shown resilience, with some merchants adapting by exploring new markets and products [2][12]. Group 2: Business Adaptation Strategies - Merchants in Yiwu are increasingly diversifying their markets, learning new languages, and seeking opportunities in emerging markets to mitigate risks associated with reliance on the U.S. [2][13]. - Some businesses, like Nie Ziqin's, are pivoting to domestic sales and exploring new product lines to cope with the downturn in international orders [7][10]. - The Yiwu Index, a measure of market trends, reflects the adaptability of local merchants who are accustomed to navigating global uncertainties [11][12]. Group 3: Recovery and Future Outlook - Following the announcement of the tariff suspension, Yiwu merchants quickly resumed operations, with many preparing to ship previously stalled orders [17][18]. - The temporary 90-day window for tariff suspension is seen as a critical period for businesses to recover and fulfill outstanding orders, particularly for seasonal products like Halloween masks [15][18]. - Merchants are optimistic about the future, believing that the high tariffs will not last long and that demand will eventually return to normal levels [14][17].