或将成为"中式面馆第一股"。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 广州遇见小 面 餐饮股份有限公司 （以下简称 " 遇见小 面 "）于2025年4月15 日正式向港交所递交招股说明书，拟主板挂牌上市，招银国际担任独家保荐人。 这意味着， 遇见小 面或将成为 "中式面馆第一股"。 2014年， 遇见小 面的第一家餐厅在广州开业。 截至 2025年4月5日 ，遇见小 面在中国内地的 22 座 城市 开有 374家餐厅 以及在 香港特别行政区 开有 六家餐厅 ；截至同日， 遇见小 面另 有 64家 新餐厅在积极筹备中。 财务数据方面。 2022年至2024年， 遇见小 面的营收分别为 4.18亿元、8.01亿元和11.54亿元，复 合年增长率为66.2%。 此外， 遇见小 面在 2023年就已实现扭亏为盈，当年的净利润为0.46亿元，2024年的净利润进一步 提升至0.61亿元 。 成立至今，遇见小面已获得顾东生、青骢资本、九毛九、弘毅投资、喜家德水饺创始人高德福、碧桂 园等知名机构/个人的投资。 值得注意的是， 前京东集团 CEO 徐雷 ...

Core Insights - The article discusses the rapid growth of new-style Shanghai noodle shops, which are gaining popularity in northern markets despite the challenges posed by high prices and consumer preferences for lighter flavors [1][32][35] Group 1: Market Trends - New-style noodle shops are expanding at an impressive rate, with brands like Wang Fanxing opening over 40 locations in two years and achieving monthly sales of 1.5 million yuan per store [1][10][21] - The popularity of these noodle shops is reflected in social media, with thousands of posts and millions of views on platforms like Xiaohongshu and Douyin [18][24] - The average price per bowl in these shops ranges from 40 to 50 yuan, positioning them at a higher price point compared to traditional noodle shops [31][34] Group 2: Product and Service Innovations - The new-style noodle shops focus on "freshly stir-fried toppings," enhancing the traditional "concentrated oil and sauce" flavor profile, which is a key selling point [25][28] - These shops have streamlined their menus, reducing the number of SKUs from over 80 to around 40, allowing for better efficiency and consistency in food quality [27][26] - The product offerings include a combination of main dishes, snacks, and soups, catering to diverse consumer preferences while maintaining traditional flavors [27][28] Group 3: Location and Target Audience - The new-style noodle shops primarily target high-end shopping areas in first-tier cities, appealing to young consumers and business professionals [29][30] - The strategic location choices help create a vibrant consumer atmosphere and enhance brand image, supporting the higher price point [30] Group 4: Challenges and Future Outlook - The sustainability of high-priced noodle shops is questioned, as they must navigate consumer rationality, regional taste preferences, and intense competition [32][34] - The "concentrated oil and sauce" flavor may face challenges in northern markets, where consumers often find it too sweet or oily, necessitating adaptations to local tastes [35][36] - Operational efficiency is a concern, as the "freshly stir-fried" model can strain supply chains and increase costs, particularly in high-rent areas [37]