Core Insights - D-BOX Technologies Inc. and HOYTS are expanding their collaboration to enhance the cinema experience by increasing the number of haptic seats by over 70% across Australia and New Zealand [1][2][4] Group 1: Expansion Details - Over the next 12 months, HOYTS will deploy 539 D-BOX haptic seats across 19 auditoriums, including eight new locations, bringing the total to 44 auditoriums featuring D-BOX technology [2] - This expansion marks a significant milestone in the six-year collaboration between D-BOX and HOYTS, further strengthening D-BOX's global presence with over 1,126 installed or committed auditoriums worldwide [2][4] Group 2: Market Demand and Experience - The demand for unique and immersive movie experiences is driving the expansion, as customers seek more than just a traditional movie [3] - D-BOX haptic seats provide a competitive edge for HOYTS, enhancing brand awareness, customer satisfaction, and ticket sales [4] Group 3: Company Backgrounds - D-BOX Technologies Inc. is a leader in haptic technology, providing immersive motion experiences for various platforms, including movie theaters and simulation training [5] - HOYTS has been a prominent entertainment company since 1909, operating over 500 screens and being the largest single-brand movie exhibitor in Australia and New Zealand [6]

Core Viewpoint - Imax shares have increased by approximately 15.5% over the past month, outperforming the S&P 500, but there are concerns about whether this positive trend will continue leading up to the next earnings release [1] Estimates Movement - Consensus estimates for Imax have trended downward over the past month, with a shift of -15.07% in estimates [2] VGM Scores - Imax currently holds a poor Growth Score of F, a Momentum Score of F, and a Value Score of F, placing it in the lowest quintile for investment strategies, resulting in an overall aggregate VGM Score of F [3] Outlook - The downward trend in estimates suggests a negative outlook for Imax, reflected in its Zacks Rank of 5 (Strong Sell), indicating expectations of below-average returns in the coming months [4]