Group 1: Business Strategy and Market Positioning - The company focuses on multiple channel strategies to enhance market competitiveness and increase market share, including retail, furniture factories, and home decoration companies [1][2][3] - The company has established 5,522 decoration material stores by the end of 2024, with 2,152 in rural areas and 959 easy-install stores [6][7] - The company aims to cover all potential rural markets by 2025-2026, enhancing product offerings in these areas [10] Group 2: Product Development and Innovation - The company has applied for 674 patents, including 352 invention patents, and has participated in the formulation of 324 industry standards [12][13] - The launch of the "zero formaldehyde ultra-clean board" has positioned the company as a leader in environmentally friendly products, with a formaldehyde release rate as low as 0.006 mg/m³ [18] - The UNICO series targets the mid-to-high-end consumer market, aiming to contribute over 10% of revenue in the near future [19] Group 3: Financial Performance and Cost Management - The gross profit margin increased to 20.9% in Q1 2025, driven by higher-margin product sales and effective cost control measures [15] - The company is actively managing raw material price fluctuations through supplier negotiations and diversifying supplier relationships [5] - The company plans to enhance profitability by optimizing product structure and controlling procurement costs [16] Group 4: Market Challenges and Responses - The company faces challenges from a seasonal decline in sales, particularly in Q1, and is focusing on strengthening channel operations to mitigate this [8] - The company is adapting to regional market differences by implementing differentiated marketing strategies based on local demand [3] - The company is monitoring the real estate market for potential renovation demand, which is expected to increase in the medium to long term [9] Group 5: Digital Transformation and New Retail Strategies - The company is leveraging new retail strategies to adapt to market fragmentation and online trends, enhancing the shopping experience through integrated online and offline resources [20][21] - The company is actively promoting its products through various online platforms, including e-commerce and social media, to capture consumer attention [21]

风险提示：地产竣工下滑；品牌形象受损；工程业务需求下滑和信用风险。 减值对24 年利润仍有一定拖累，但现金流和分红水平依然保持在高位。24年公司计提资产减值和信用 减值分别为1.45、2.8 亿，其中资产减值主要是公司对收购的青岛裕丰汉唐商誉新计提1.31 亿减值准 备，信用减值主要是在下游房企资金持续紧张的情况下，控股子公司青岛裕丰汉唐工程业务回款受影响 所导致。24 年兔宝宝本部在剔除商誉减值影响后的扣非利润为8.11 亿（同比+23.36%），稳健经营业绩 之下公司24 年经营活动净现金为11.52 亿，大幅超越净利润规模，24 年公司拟向全体股东每10 股派发 现金3.2 元，如预案获得通过，24 年累计分红总额4.93 亿，分红率达到84.21%。 25Q1 装饰材料品牌使用费占比增加推动盈利稳健增长。25Q1 装饰材料业务实现收入10.68 亿（同 比-13.02%），其中板材业务实现收入5.88 亿（同比-22.53%），其他装饰材料业务实现收入3.8 亿（同 比+2.8%），装饰材料品牌使用费9985 万元（同比+0.91%）。定制业务方面，兔宝宝全屋定制业务完 成收入1.25 亿元（同比-2 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [5]. Core Views - The company is characterized by stable operations, high dividends, and low valuation. In 2024, it achieved operating revenue of 9.19 billion, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 585 million, a decrease of 15.1% [2][3]. - The company’s main business growth remains evident, with the decorative materials segment generating revenue of 7.404 billion, up 7.99% year-on-year, while the custom home business saw a revenue decline of 18.73% [9]. - The company is expected to maintain a high dividend payout ratio, with a projected dividend of 493 million for 2024, corresponding to a dividend rate of 84.21% and a dividend yield of 5.3% [9]. Summary by Sections Financial Performance - In 2024, the company reported total revenue of 9.189 billion and a gross profit of 1.663 billion, resulting in a gross margin of 18% [14]. - For Q1 2025, the company achieved revenue of 1.271 billion, a decrease of 14.3% year-on-year, but net profit attributable to shareholders increased by 14.2% to 101 million [2][3]. Business Segments - The decorative materials business showed resilience with a revenue increase, while the custom home segment faced challenges, particularly with a significant decline in revenue from the Yufeng Hantang brand [9]. - The company’s operational cash flow for 2024 was 1.152 billion, indicating strong cash generation capabilities [14]. Valuation and Future Outlook - The company is considered undervalued with a projected PE ratio of 11 and 10 for 2025 and 2026, respectively, suggesting potential for valuation expansion [9]. - Future profit forecasts indicate net profits of 810 million and 910 million for 2025 and 2026, respectively [9].

Core Viewpoint - The company reported its 2024 annual results and Q1 2025 results, showing a slight revenue increase but a significant decline in net profit for 2024, while Q1 2025 net profit improved due to higher gross margins. Financial Performance - In 2024, the company achieved revenue of 9.189 billion yuan, a year-on-year increase of 1.39%, while net profit attributable to shareholders was 585 million yuan, a decrease of 15.11% [1][2] - For Q1 2025, the company reported revenue of 1.271 billion yuan, a year-on-year decline of 14.30%, but net profit attributable to shareholders increased by 14.22% to 101 million yuan [1][4] - The company plans to distribute a cash dividend of 3.2 yuan per 10 shares, with a total cash dividend payout ratio of approximately 84.21% of the net profit for 2024 [1] Business Segments - The decorative materials segment generated revenue of 7.404 billion yuan in 2024, up 7.99% year-on-year, while the custom home segment saw revenue decline by 18.73% to 1.720 billion yuan [2] - The decline in the custom home segment was primarily due to a significant drop in revenue from the engineering side, which fell by 46.81% [2] Profitability Metrics - The overall gross margin for 2024 was 18.10%, with Q4 showing an improvement to 19.95% [3] - The net profit margin for 2024 was 6.48%, down 1.36 percentage points year-on-year, impacted by increased asset and credit impairments [3] Cash Flow and Expenses - Operating cash flow for 2024 was 1.152 billion yuan, a decrease of 39.68% year-on-year, primarily due to mismatched payment schedules [3] - The company’s expense ratio for 2024 was 5.99%, with a notable reduction in management expenses by 23.04% [3] Market Strategy - The company is focusing on expanding its presence in rural markets and furniture factories, with a total of 5,522 decorative materials stores by the end of 2024, including 2,152 in rural areas [5] - The custom home segment is optimizing its structure, with 848 dedicated stores by the end of 2024, including 341 comprehensive home stores [6] Future Outlook - The company is expected to achieve revenues of 9.981 billion yuan, 10.779 billion yuan, and 11.688 billion yuan for 2025-2027, with respective year-on-year growth rates of 8.62%, 8.00%, and 8.43% [6]