Core Viewpoint - The article highlights the transformation of a retired soldier, He Lesheng, into a successful entrepreneur in the traditional Chinese medicinal herb industry, specifically focusing on Chenpi (dried tangerine peel), emphasizing the integration of technology and teamwork in rural revitalization efforts [1][2][3]. Group 1: Entrepreneurial Journey - He Lesheng, a retired soldier, returned to his hometown in Xinhui, Guangdong, in 2003 and faced numerous challenges in starting his Chenpi business, including lack of experience and market limitations [9][10]. - A turning point occurred in 2021 when He participated in a training program that ignited his passion for learning and innovation, leading him to study intensively and apply new agricultural technologies [12][14]. - He has developed multiple practical patents, including a machine that increases raw material extraction rates by 40% and an automated drying process that enhances quality and efficiency [20][21][22]. Group 2: Industry Development and Collaboration - In 2022, He Lesheng founded the "Xinhui Retired Soldiers Chenpi Industry Alliance," uniting over 400 individuals in the Chenpi industry to promote high-quality development through collaboration [28][30]. - The alliance operates under a model that combines companies, cooperatives, and bases, leading to the establishment of standardized orchards covering over 8,000 acres and benefiting more than 500 households [32][33]. - The total revenue of He's company surpassed 30 million yuan in 2022, showcasing the effectiveness of collective efforts in the industry [35]. Group 3: Technological Integration - He Lesheng's farm employs advanced technologies such as drones and sensors for real-time data monitoring, shifting from traditional experience-based farming to data-driven agricultural practices [17][18]. - The integration of technology has resulted in a 20% increase in yield and improved product quality, alongside the development of value-added products like Chenpi tea and enzymes [25][24]. - The establishment of a comprehensive supply chain that includes planting, processing, storage, and training is underway, aiming to create a smart industrial ecosystem [40]. Group 4: Future Aspirations - He Lesheng aims to promote Xinhui Chenpi to consumers globally, with a vision of making it a staple in every household where Chinese communities exist [44][45]. - The initiative also includes the establishment of a digital platform for rural revitalization, targeting the creation of a digital industry cluster for retired soldiers within three to five years [41][42][43].

Core Viewpoint - The "Guangzhou Trading Bay Area Cultural Tourism 'Circle of Friends' Cloud Promotion Conference" successfully attracted nearly 1.4 million viewers, highlighting the cultural and tourism resources of Xinhui District, particularly its famous Chenpi (dried tangerine peel) [4][6][9]. Group 1: Event Overview - The cloud promotion event was hosted by Guangzhou Trading Group's Guangzhou Property Exchange and was broadcasted live on NetEase [3]. - The event showcased Xinhui's unique cultural tourism resources, including its historical significance and local specialties, which sparked active discussions among viewers [5][6][9]. Group 2: Xinhui's Cultural and Tourism Resources - Xinhui, with over 1,800 years of history, is recognized as a cultural city and a famous overseas Chinese hometown, featuring rich cultural tourism resources [11][12]. - The district is home to three national 4A scenic spots and several historical sites, reflecting its long-standing heritage [12][13][14]. Group 3: Chenpi Promotion - Xinhui is known as the "Capital of Chenpi," with its Chenpi recognized as a national geographical indication product, boasting a history of nearly a thousand years [18][19]. - The unique production process of Xinhui Chenpi, using only locally grown tangerines, contributes to its high quality and distinct characteristics [20][21]. Group 4: Consumer Guidance - Consumers are advised to recognize authentic Xinhui Chenpi through certification trademarks and QR codes for product verification [30][31]. - A public regulatory warehouse has been established to ensure traceability from cultivation to processing, enhancing consumer confidence in product quality [38][39][42]. Group 5: Future Events and Activities - A series of over 100 cultural tourism activities will be held during the "May Day" holiday, promoting local attractions and experiences [49][51][53]. - The district plans to host quarterly Chenpi auctions starting in 2025, providing a reliable platform for collectors and bulk buyers [46][48].