Core Viewpoint - The article highlights the transformation of a retired soldier, He Lesheng, into a successful entrepreneur in the traditional Chinese medicinal herb industry, specifically focusing on Chenpi (dried tangerine peel), emphasizing the integration of technology and teamwork in rural revitalization efforts [1][2][3]. Group 1: Entrepreneurial Journey - He Lesheng, a retired soldier, returned to his hometown in Xinhui, Guangdong, in 2003 and faced numerous challenges in starting his Chenpi business, including lack of experience and market limitations [9][10]. - A turning point occurred in 2021 when He participated in a training program that ignited his passion for learning and innovation, leading him to study intensively and apply new agricultural technologies [12][14]. - He has developed multiple practical patents, including a machine that increases raw material extraction rates by 40% and an automated drying process that enhances quality and efficiency [20][21][22]. Group 2: Industry Development and Collaboration - In 2022, He Lesheng founded the "Xinhui Retired Soldiers Chenpi Industry Alliance," uniting over 400 individuals in the Chenpi industry to promote high-quality development through collaboration [28][30]. - The alliance operates under a model that combines companies, cooperatives, and bases, leading to the establishment of standardized orchards covering over 8,000 acres and benefiting more than 500 households [32][33]. - The total revenue of He's company surpassed 30 million yuan in 2022, showcasing the effectiveness of collective efforts in the industry [35]. Group 3: Technological Integration - He Lesheng's farm employs advanced technologies such as drones and sensors for real-time data monitoring, shifting from traditional experience-based farming to data-driven agricultural practices [17][18]. - The integration of technology has resulted in a 20% increase in yield and improved product quality, alongside the development of value-added products like Chenpi tea and enzymes [25][24]. - The establishment of a comprehensive supply chain that includes planting, processing, storage, and training is underway, aiming to create a smart industrial ecosystem [40]. Group 4: Future Aspirations - He Lesheng aims to promote Xinhui Chenpi to consumers globally, with a vision of making it a staple in every household where Chinese communities exist [44][45]. - The initiative also includes the establishment of a digital platform for rural revitalization, targeting the creation of a digital industry cluster for retired soldiers within three to five years [41][42][43].

Core Viewpoint - The article highlights the cultural and health significance of Xinhui Chenpi, a traditional dried tangerine peel from Guangdong, and its role in promoting Guangdong's culinary heritage as it is introduced to new markets like Xinjiang [1][4][33]. Group 1: Product Overview - Xinhui Chenpi is a specialty product from Xinhui District, Jiangmen City, Guangdong Province, recognized as a national geographical indication product, known for its health benefits and culinary versatility [17][18]. - The production process involves a unique three-slice peeling technique, natural sun drying, and aging for over three years, enhancing its aroma and medicinal properties [19][20]. Group 2: Health Benefits - Chenpi is praised for its warming properties, ability to regulate qi, strengthen the spleen, and alleviate dampness and phlegm, making it a valuable ingredient in various dishes and teas [12][14][15]. - The concept of "food as medicine" is emphasized, showcasing how Chenpi is integrated into daily meals for health benefits [15]. Group 3: Product Innovations - A range of innovative products derived from Chenpi has been developed, including Chenpi Pu-erh tea, Chenpi coffee, and Chenpi enzyme drinks, catering to modern consumer preferences while retaining traditional flavors [24][25][26][27]. - These products not only preserve the health benefits of traditional Chenpi but also offer convenient and enjoyable consumption experiences [31]. Group 4: Market Expansion - From July 4 to 6, Xinhui Chenpi will be showcased in the Xinjiang region, marking a significant cultural exchange and market expansion effort [33]. - The introduction of Xinhui Chenpi to Central Asian merchants symbolizes a blend of culinary traditions and the potential for new market opportunities along the Silk Road [34].