Core Viewpoint - The opening of the new store by Xinbaotang at Guangzhou Baiyun Airport marks a significant step in promoting the cultural heritage of Xinhui Chenpi and enhancing the international influence of the brand [1][3][5]. Group 1: Store Opening and Market Expansion - Xinbaotang has opened the first brand specialty store for Xinhui Chenpi in an airport, which serves as a crucial point for market expansion and a platform to showcase the intangible cultural heritage to global travelers [3][5]. - The store is strategically located in one of China's major international aviation hubs, which sees an annual passenger throughput of over tens of millions, providing significant brand exposure and international reach [3]. Group 2: Product Offering and Innovation - The specialty store features a core product matrix that includes traditional Xinhui Chenpi raw materials and innovative products such as Chenpi enzyme, Chenpi coffee, and Chenpi yogurt, catering to diverse traveler needs [3][8]. - Xinbaotang has maintained a dual approach of preserving traditional production techniques while actively engaging with universities and research institutions to develop innovative products, including Chenpi enzyme, which has been clinically proven to address issues like insomnia and abnormal blood lipids [8][10]. Group 3: Brand Development and Cultural Promotion - Xinbaotang has established a comprehensive industrial chain that includes Xinhui citrus planting, Chenpi storage and trading, biotechnology, traditional Chinese medicine, and health industries [10]. - The brand has significantly increased its cultural outreach, appearing on major CCTV programs and reaching an audience of 1.05 billion people from January to August 2024, enhancing its brand recognition and reputation [10][12]. - The new airport store is seen as a bridge to the world, helping the century-old brand to rejuvenate on the international stage, with plans to integrate cultural experiences, research bases, production lines, and tourism into its development model [14].

江南大学食品学 院院长孙秀兰： 以产教融合构建 浦北"陈皮+"功 能食品创新生态 _南方+_南方 plus 近日，在2025年 浦北陈皮文化旅 游宣传周暨第二 届浦北陈皮产业 高质量发展交流 会上，江南大学 食品学院院长孙 秀兰教授作专题 报告，围绕"产 教融合赋能'陈 浦北陈皮产业的 高质量发展提供 了系统的科技路 径与生态化解决 方案。 孙秀兰指出，当 前我国食品产业 正面临资源紧平 衡、消费结构变 化与健康需求升 级等多重挑战。 居民膳食结构呈 现"谷物蔬菜消 费下降、动物性 食物与油脂消费 攀升"的趋 势，"隐性饥 饿"问题日益凸 显。在此背景 下，发展具有调 节健康功能的食 品，尤其是基于 皮+'功能食品创 新，构建产学研 协同新生态"展 开深入阐述，为 代科技予以解 码。她指出，浦 北拥有6.89万棵 30年以上树龄的 老树陈皮这一独 特资源，但产业 仍以原料为主， 药食同源的功能 性食品，成为产 业重要方向。她 强调，食品产业 已从满足饱腹 的"一次功能" 、 提供营养的"二 精深加工占比不 足10%，价值提 升空间巨大。 次功能"，迈向 调节机体、降低 慢病风险的"三 次功能"时代。 针对陈皮 ...

Core Viewpoint - The article highlights the transformation of a retired soldier, He Lesheng, into a successful entrepreneur in the traditional Chinese medicinal herb industry, specifically focusing on Chenpi (dried tangerine peel), emphasizing the integration of technology and teamwork in rural revitalization efforts [1][2][3]. Group 1: Entrepreneurial Journey - He Lesheng, a retired soldier, returned to his hometown in Xinhui, Guangdong, in 2003 and faced numerous challenges in starting his Chenpi business, including lack of experience and market limitations [9][10]. - A turning point occurred in 2021 when He participated in a training program that ignited his passion for learning and innovation, leading him to study intensively and apply new agricultural technologies [12][14]. - He has developed multiple practical patents, including a machine that increases raw material extraction rates by 40% and an automated drying process that enhances quality and efficiency [20][21][22]. Group 2: Industry Development and Collaboration - In 2022, He Lesheng founded the "Xinhui Retired Soldiers Chenpi Industry Alliance," uniting over 400 individuals in the Chenpi industry to promote high-quality development through collaboration [28][30]. - The alliance operates under a model that combines companies, cooperatives, and bases, leading to the establishment of standardized orchards covering over 8,000 acres and benefiting more than 500 households [32][33]. - The total revenue of He's company surpassed 30 million yuan in 2022, showcasing the effectiveness of collective efforts in the industry [35]. Group 3: Technological Integration - He Lesheng's farm employs advanced technologies such as drones and sensors for real-time data monitoring, shifting from traditional experience-based farming to data-driven agricultural practices [17][18]. - The integration of technology has resulted in a 20% increase in yield and improved product quality, alongside the development of value-added products like Chenpi tea and enzymes [25][24]. - The establishment of a comprehensive supply chain that includes planting, processing, storage, and training is underway, aiming to create a smart industrial ecosystem [40]. Group 4: Future Aspirations - He Lesheng aims to promote Xinhui Chenpi to consumers globally, with a vision of making it a staple in every household where Chinese communities exist [44][45]. - The initiative also includes the establishment of a digital platform for rural revitalization, targeting the creation of a digital industry cluster for retired soldiers within three to five years [41][42][43].

Core Viewpoint - The article highlights the cultural and health significance of Xinhui Chenpi, a traditional dried tangerine peel from Guangdong, and its role in promoting Guangdong's culinary heritage as it is introduced to new markets like Xinjiang [1][4][33]. Group 1: Product Overview - Xinhui Chenpi is a specialty product from Xinhui District, Jiangmen City, Guangdong Province, recognized as a national geographical indication product, known for its health benefits and culinary versatility [17][18]. - The production process involves a unique three-slice peeling technique, natural sun drying, and aging for over three years, enhancing its aroma and medicinal properties [19][20]. Group 2: Health Benefits - Chenpi is praised for its warming properties, ability to regulate qi, strengthen the spleen, and alleviate dampness and phlegm, making it a valuable ingredient in various dishes and teas [12][14][15]. - The concept of "food as medicine" is emphasized, showcasing how Chenpi is integrated into daily meals for health benefits [15]. Group 3: Product Innovations - A range of innovative products derived from Chenpi has been developed, including Chenpi Pu-erh tea, Chenpi coffee, and Chenpi enzyme drinks, catering to modern consumer preferences while retaining traditional flavors [24][25][26][27]. - These products not only preserve the health benefits of traditional Chenpi but also offer convenient and enjoyable consumption experiences [31]. Group 4: Market Expansion - From July 4 to 6, Xinhui Chenpi will be showcased in the Xinjiang region, marking a significant cultural exchange and market expansion effort [33]. - The introduction of Xinhui Chenpi to Central Asian merchants symbolizes a blend of culinary traditions and the potential for new market opportunities along the Silk Road [34].