除此之外，现场还有潮流十足的流行乐队现场演出，为集市增添了不少欢乐的氛围。 随着非遗文创日的火爆，更多特色的主题活动已蓄势待发，其中，10月5日至6日的"中秋主题日"将邀请 知名的"深井烧饼"团队驻场，10月7日至8日的"文化体验日"则为新会陈皮短剧《邑城风云》粉丝送上福 利。(完) 在主广场美食区里，陈皮雪糕、陈皮糕点等统侨乡美食与陈皮创意料理形成味觉交响。而在陈皮村市场 内，标注"四标溯源"认证的新会陈皮琳琅满目，商户现场演示"三刀开皮"古法技艺，讲解如何通过油室 饱满度、猪鬃纹辨别正宗新会陈皮。 本次双节集市期间，共设置了"非遗文创日""中秋主题日"和"文化体验日"三大主题日活动。作为"非遗 文创日"的核心亮点，非遗手工体验成为亲子家庭的打卡首选。在新会葵艺课堂上，传承人手把手指导 游客裁剪葵叶、编织纹样，原本普通的葵叶经折、编、修等工序，变身成精致的装饰摆件。 新会鱼灯制作课堂期间，竹篾扎骨、糊纸描彩的传统技法，让盏盏鱼灯在午后阳光下灵动生辉。而在茅 龙笔制作工坊课堂上，茅草经剪、锤、泡、刮、扎等工序逐渐成型，家长与孩子协作完成的毛笔，成为 最具意义的文化纪念品。 江门新会陈皮村国庆中秋消费集市热闹迎 ...

Core Viewpoint - The development of the Chenpi industry in Xinhui, Guangdong, is entering a new phase with the establishment of a comprehensive industrial park aimed at modernizing and standardizing the industry, enhancing its competitiveness in both domestic and international markets [1][8]. Group 1: Investment and Infrastructure - Guangdong Asia-Pacific Health Industry Co., Ltd. plans to invest 800 million yuan to build the first full-chain Chenpi industrial park in Xinhui, covering an area of 53,000 square meters with a construction area exceeding 150,000 square meters [3][5]. - The industrial park will integrate planting, processing, storage, sales, and cultural tourism experiences, creating a complete industry chain from farm to table [3][5]. Group 2: Industry Impact and Employment - The total output value of the Xinhui Chenpi industry has surpassed 26.1 billion yuan, creating employment for over 78,000 people, with an average annual income increase of approximately 26,000 yuan per person [5][10]. - The establishment of the industrial park is expected to significantly enhance the scale and modernization of the Chenpi industry, moving it away from a fragmented and weak structure [8][10]. Group 3: Quality Control and Standardization - The industrial park will feature six functional platforms, including a full-chain processing center, smart storage service center, and a research academy, aimed at standardization, technological innovation, and brand cultivation [7][8]. - Collaborations with various organizations will establish a comprehensive quality control standard system and facilitate cross-border transactions, enhancing the transparency and regulation of the industry [7][8]. Group 4: Future Projections - The market outlook for the Xinhui Chenpi industry is optimistic, with projections indicating that the total output value could exceed 28 billion yuan by 2025, moving towards a target of 100 billion yuan [10]. - The introduction of digital technologies such as blockchain and IoT in management processes aims to create a quality firewall from farm to table, positioning Xinhui Chenpi as a model for the protection of traditional Chinese medicinal materials [8][10].

Core Viewpoint - The 2025 Dao Di Xinhui Chenpi National Trading Conference will take place in Xinhui Chenpi Village on September 28, 2023, coinciding with the festive atmosphere of National Day and Mid-Autumn Festival, aiming to promote the Chenpi industry and cultural integration [3][4][5]. Group 1: Event Overview - The trading conference will kick off the 2025 Xinhui Chenpi presale season, serving as a grand event for Chenpi enthusiasts and a platform for integrating the Chenpi industry with cultural and festive consumption [5][6][8]. - The event will feature a theme of "Main Event, Double Win," gathering resources from the Greater Bay Area, including distributors, media, and consumers, to enhance foot traffic and brand visibility [20][24]. Group 2: Industry and Cultural Integration - The conference will leverage the dual festive traffic to create a stage for industry and culture, promoting Chenpi sales and brand upgrades through various interactive platforms and activities [27][30]. - The event will also showcase the unique cultural heritage of Chenpi, with activities such as a theme song creation competition for the film "Yicheng Fengyun," which highlights the cultural significance of Chenpi [36][39][40]. Group 3: Consumer Engagement - The trading conference will include a consumer experience market during the National Day and Mid-Autumn Festival, featuring non-heritage Chenpi production techniques and traditional cultural experiences [42][43]. - A variety of Chenpi-flavored snacks, specialty drinks, and creative pastries will be available, catering to food lovers, health enthusiasts, and travelers [47][48].

Core Viewpoint - The launch of digital products related to the Pu Bei Chen Pi industry marks a significant step towards achieving a target of a 10 billion yuan industry, leveraging digitalization to enhance transparency and traceability in the supply chain [6][39]. Group 1 - The event held in Shenzhen showcased the listing of eleven digital products, including those related to Pu Bei Chen Pi, indicating the formal entry of these digitalized county-level industry products into the market [5][6]. - The Pu Bei Chen Pi industry has shown strong growth, with the planting area of Da Hong Gan reaching 190,000 mu and a projected total fresh fruit output of 160,000 tons in 2024, leading to an industry chain output value of 6 billion yuan [9][10]. - The county plans to establish a 4,720 mu Chen Pi industrial park with a total investment of 5.8 billion yuan, integrating ecological, production, and cultural aspects [10][11]. Group 2 - The establishment of an AI-enabled intelligent public warehouse for Chen Pi in Pu Bei ensures comprehensive monitoring, data tracking, and management of goods, with a storage capacity of 2,500 tons [12][14]. - The digital products will enhance transparency in key processes such as planting and storage, aiding manufacturers in quality assurance and helping sales adjust strategies based on inventory data [30][32]. - The integration of digital products with national geographical indication certification and cultural tourism activities aims to elevate the brand influence and value-added aspects of Pu Bei Chen Pi [38][39]. Group 3 - The event also featured the issuance of "listing certificates" and "data property rights registration certificates" for the digital products, highlighting their compliance with local characteristics and digital technology [20][27]. - The collaboration between the South China Digital Industry Group and 20 other entities signifies a new model of multi-party cooperation in promoting rural revitalization [50].

Core Viewpoint - The 2025 Xinhui Chenpi Industry Collaborative Development Exchange Conference aims to promote the standardization, branding, and collaborative development of the Xinhui Chenpi industry by gathering various stakeholders including government, enterprises, farmers, and merchants [1] Group 1: Industry Development Initiatives - The village leader Wu Guorong advocates for the standardization, digitalization, and youth entrepreneurship within the Xinhui Chenpi industry to address challenges such as consumption fluctuations, intensified competition, and rising costs [3] - A "Four Guarantees" mechanism has been proposed to stabilize the fresh fruit supply chain and protect farmers' rights, which includes cost reduction, premium sharing, consignment services, and recommendation rewards [3] - The Xinhui Chenpi Village has launched a "Standard Warehouse Sharing Cooperation Plan" to provide various benefits to partner merchants, including sample applications, shared traceability systems, and customized services [4] Group 2: Regulatory and Financial Support - The Xinhui District Agricultural and Rural Bureau and the Market Supervision Administration have clarified the usage norms for the "Xinhui Chenpi Certification Trademark" and "Geographical Indication Special Mark" to strengthen industry standardization [4] - The Agricultural Bank of China has introduced a flexible financing channel through a standard warehouse Chenpi pledge loan business to alleviate financial pressure on Chenpi holders [4] - A strategic cooperation agreement has been signed between the Xinhui Customs Comprehensive Technical Service Center and Xinhui Chenpi Village to jointly build a traceability system, marking a new phase in the construction of the traceability system [4] Group 3: Market Engagement and Future Events - Xinhui Chenpi Village has signed a fresh fruit procurement intention agreement with six farmer representatives, highlighting the deep linkage between the platform and the supply side [5] - A national trading conference titled "Traceability and Shared Win - 2025 Authentic Xinhui Chenpi National Trading Conference" is scheduled for September 28, aimed at integrating supply chain resources and promoting industry upgrades [7] - The event is supported by various organizations including the Xinhui District Agricultural and Rural Bureau, Market Supervision Administration, and several banks, indicating strong industry and financial backing [7]

Core Viewpoint - The upcoming "Shrimp Fishing Championship" in Jiangmen Xinhui on August 8 aims to promote the local shrimp industry and enhance its brand influence through a unique cultural event that combines competition and family engagement [2][10][35]. Industry Development - Xinhui has a rich agricultural background, known as a "land of fish and rice," and the shrimp industry has flourished in recent years, becoming a pillar of local agriculture and driving the growth of related upstream and downstream industries [9][10]. - The event is designed to attract attention from the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on family-oriented activities to create immersive consumer experiences and expand the brand's reach to the Pearl River Delta urban agglomeration [12][14]. Event Structure - The competition features two categories: a professional group for skilled anglers and a family group aimed at creating a fun experience for parents and children [12][17]. - Participants in the professional group will compete for prizes based on the quantity of shrimp caught within a 40-minute timeframe, while family participants only need to catch 15 shrimp to enter a raffle for additional prizes [17][20]. Participant Incentives - All participants in the professional group will receive a gift box of Xinhui Ganpu tea, with the top three winners also receiving trophies and a maximum of 500 yuan in farm consumption vouchers [19][20]. - Family group participants can win various prizes, including farm tickets and food vouchers, and the first 100 spectators will receive ice cream vouchers [20][21]. Cultural Integration - The event will take place at the Changsheng Chenpi Garden, which integrates shrimp fishing with the cultivation and processing of Xinhui Chenpi, offering a comprehensive experience that includes cultural exploration and culinary delights [26][28]. - The event will also announce the 2024 recommended list of Xinhui Chenpi gardens, serving as a guide for consumers interested in experiencing and purchasing authentic Xinhui Chenpi [32][33].

Core Viewpoint - The article highlights the transformation of a retired soldier, He Lesheng, into a successful entrepreneur in the traditional Chinese medicinal herb industry, specifically focusing on Chenpi (dried tangerine peel), emphasizing the integration of technology and teamwork in rural revitalization efforts [1][2][3]. Group 1: Entrepreneurial Journey - He Lesheng, a retired soldier, returned to his hometown in Xinhui, Guangdong, in 2003 and faced numerous challenges in starting his Chenpi business, including lack of experience and market limitations [9][10]. - A turning point occurred in 2021 when He participated in a training program that ignited his passion for learning and innovation, leading him to study intensively and apply new agricultural technologies [12][14]. - He has developed multiple practical patents, including a machine that increases raw material extraction rates by 40% and an automated drying process that enhances quality and efficiency [20][21][22]. Group 2: Industry Development and Collaboration - In 2022, He Lesheng founded the "Xinhui Retired Soldiers Chenpi Industry Alliance," uniting over 400 individuals in the Chenpi industry to promote high-quality development through collaboration [28][30]. - The alliance operates under a model that combines companies, cooperatives, and bases, leading to the establishment of standardized orchards covering over 8,000 acres and benefiting more than 500 households [32][33]. - The total revenue of He's company surpassed 30 million yuan in 2022, showcasing the effectiveness of collective efforts in the industry [35]. Group 3: Technological Integration - He Lesheng's farm employs advanced technologies such as drones and sensors for real-time data monitoring, shifting from traditional experience-based farming to data-driven agricultural practices [17][18]. - The integration of technology has resulted in a 20% increase in yield and improved product quality, alongside the development of value-added products like Chenpi tea and enzymes [25][24]. - The establishment of a comprehensive supply chain that includes planting, processing, storage, and training is underway, aiming to create a smart industrial ecosystem [40]. Group 4: Future Aspirations - He Lesheng aims to promote Xinhui Chenpi to consumers globally, with a vision of making it a staple in every household where Chinese communities exist [44][45]. - The initiative also includes the establishment of a digital platform for rural revitalization, targeting the creation of a digital industry cluster for retired soldiers within three to five years [41][42][43].

Core Viewpoint - The "Guangzhou Trading Bay Area Cultural Tourism 'Circle of Friends' Cloud Promotion Conference" successfully attracted nearly 1.4 million viewers, highlighting the cultural and tourism resources of Xinhui District, particularly its famous Chenpi (dried tangerine peel) [4][6][9]. Group 1: Event Overview - The cloud promotion event was hosted by Guangzhou Trading Group's Guangzhou Property Exchange and was broadcasted live on NetEase [3]. - The event showcased Xinhui's unique cultural tourism resources, including its historical significance and local specialties, which sparked active discussions among viewers [5][6][9]. Group 2: Xinhui's Cultural and Tourism Resources - Xinhui, with over 1,800 years of history, is recognized as a cultural city and a famous overseas Chinese hometown, featuring rich cultural tourism resources [11][12]. - The district is home to three national 4A scenic spots and several historical sites, reflecting its long-standing heritage [12][13][14]. Group 3: Chenpi Promotion - Xinhui is known as the "Capital of Chenpi," with its Chenpi recognized as a national geographical indication product, boasting a history of nearly a thousand years [18][19]. - The unique production process of Xinhui Chenpi, using only locally grown tangerines, contributes to its high quality and distinct characteristics [20][21]. Group 4: Consumer Guidance - Consumers are advised to recognize authentic Xinhui Chenpi through certification trademarks and QR codes for product verification [30][31]. - A public regulatory warehouse has been established to ensure traceability from cultivation to processing, enhancing consumer confidence in product quality [38][39][42]. Group 5: Future Events and Activities - A series of over 100 cultural tourism activities will be held during the "May Day" holiday, promoting local attractions and experiences [49][51][53]. - The district plans to host quarterly Chenpi auctions starting in 2025, providing a reliable platform for collectors and bulk buyers [46][48].