Core Insights - The article discusses the development and high-quality transformation of the Chenpi industry in Xinhui, Guangdong, highlighting its significance in the health industry and its integration with food and medicine [3][4][17]. Group 1: Industry Overview - Xinhui Chenpi is recognized as a traditional specialty and medicinal material, attracting attention from industry authorities [2][3]. - The Chenpi industry in Xinhui is projected to achieve a total industrial chain output value of 26.1 billion yuan in 2024, maintaining its position as the top regional agricultural product brand in China for three consecutive years [10][11]. Group 2: Research and Development - The China Food Industry Association conducted in-depth research focusing on the quality control in the planting phase, seedling breeding, and standardized management practices [7][8]. - Experts emphasized the importance of technological innovation in deep processing, extending the industrial chain, and enhancing brand influence for the high-quality development of the Chenpi industry [17]. Group 3: Strategic Collaborations - A memorandum of cooperation was signed between the China Food Industry Association and the Xinhui Chenpi Industry Association, along with a strategic cooperation intention with the Lianqing Chuangke Health Industry Park [18][19]. - This collaboration aims to leverage the association's resources to promote breakthroughs in standard formulation, technological research and development, and market expansion for the Xinhui Chenpi industry [20][21]. Group 4: Future Prospects - The research exchange is seen as a significant opportunity for precise alignment and empowerment of the Chenpi industry, marking a new starting point towards becoming a more competitive industry hub [22][24].

Core Insights - The event for the 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week was held, marking the beginning of efforts to promote the Pu Bei Chen Pi brand nationally and internationally [1] Industry Development - Pu Bei County has positioned the Chen Pi industry as a leading agricultural sector with a target of becoming a "100 billion yuan industry," with the planting area of large red citrus exceeding 190,000 acres, ranking first among counties in China [3] - The Chen Pi industry is expected to achieve a production value of 60 billion yuan in 2024 and is projected to exceed 80 billion yuan this year [3] - The county has successfully cultivated six villages with Chen Pi production values exceeding 100 million yuan, benefiting over 20,000 households and 100,000 people [3] Quality and Unique Features - Pu Bei County boasts over one million large red citrus trees aged over 10 years, with 250,000 trees over 20 years old, and ancient trees nearly 100 years old still thriving [3] - The unique quality of Pu Bei Chen Pi is highlighted by its high content of the medicinal component hesperidin, which reaches 3.7%, surpassing the standards set by the Chinese Pharmacopoeia [3] - The Chen Pi from Pu Bei is characterized by its thick skin, rich oil content, and strong aroma, showcasing significant market potential and value [3] Integration of Industries - The integration of agriculture, culture, and tourism is being promoted in Pu Bei, with efforts to enhance the region's development through the Chen Pi industry [5] - The China Tea Circulation Association is facilitating collaboration between Chen Pi and tea industries, aiming to create innovative products and consumption scenarios that combine the flavors of tea and Chen Pi [7] Policy Support - The Chen Pi industry has received support from national policies, including its inclusion in the list of raw materials for the pilot management of domestic compound health food filings [9] - This policy initiative is expected to expand the downstream applications of Chen Pi, contributing to the economic development of the region [9] Event Highlights - The "Pu Bei Chen Pi · Chen Xiang World" promotion week aims to showcase the achievements in industry integration, technological empowerment, and brand building [10] - The event emphasizes the theme of "culture as the soul, industry as the foundation, and tourism as the medium" to enhance the visibility and reputation of Pu Bei Chen Pi [10]

Core Viewpoint - The article highlights the upcoming 2025 Cultural Tourism Promotion Week for Pu Bei Chen Pi, aiming to enhance the brand influence and market reach of Pu Bei Chen Pi through various activities and collaborations [3][6][32]. Group 1: Event Overview - The 2025 Pu Bei Chen Pi Cultural Tourism Promotion Week will officially launch in November, with a press conference held in Beijing [5][6]. - The event aims to invite national merchants to participate in the activities scheduled for November [6][32]. Group 2: Industry Development - Pu Bei County has a long-standing tradition of cultivating citrus fruits, particularly the Da Hong Gan variety, which has the largest planting area and yield in Guangxi [14][15]. - The county's Chen Pi industry has seen significant growth, with a planting area of 190,000 acres and a projected fresh fruit output of 160,000 tons in 2024, leading to an industry output value exceeding 6 billion yuan [28][30]. Group 3: Technological Advancements - The establishment of the first intelligent public warehouse for Chen Pi in Guangxi marks a significant upgrade in the industry, allowing for better storage and quality control [19][21]. - The intelligent public warehouse has a capacity of 20 tons and covers an area of 2,000 square meters, transforming traditional storage methods [20][21]. Group 4: Cultural and Economic Integration - The promotion week will feature diverse activities, including tree adoption, culinary competitions, and sports events, aimed at creating an immersive experience for participants [33][44]. - The event seeks to integrate industry, culture, and sports, enhancing the overall experience and promoting the unique stories behind Pu Bei Chen Pi [43][45]. Group 5: Partnerships and Collaborations - Several agreements were signed during the event to enhance marketing and distribution channels for Pu Bei Chen Pi, including collaborations with technology companies for live marketing [48][51]. - The partnerships aim to expand the market reach and brand recognition of Pu Bei Chen Pi, leveraging resources and platforms for better promotion [49][53]. Group 6: Future Prospects - Industry leaders express confidence in the potential of Pu Bei Chen Pi to penetrate high-end markets, supported by its large planting base and robust industry chain [60][66]. - The development of a comprehensive industry system from cultivation to processing is expected to inject new momentum into the local economy [67][69].

Core Insights - The event in Chenpi Village, Jiangmen City, is a vibrant market celebrating the National Day and Mid-Autumn Festival, running until October 8, 2025, as part of the national trading event for Chenpi [2] - The market features a blend of local cuisine and creative dishes, showcasing products like Chenpi ice cream and pastries, alongside traditional craftsmanship demonstrations [2] - The event includes three themed days: "Intangible Cultural Heritage Creative Day," "Mid-Autumn Theme Day," and "Cultural Experience Day," aimed at engaging families and promoting local culture [2][3] Group 1 - The market serves as a significant platform for integrating the Chenpi industry with overseas Chinese culture and festive consumption [2] - Various activities highlight traditional skills, such as the "Three Knife Skinning" technique for authentic Chenpi identification [2] - The "Intangible Cultural Heritage Creative Day" features hands-on experiences for families, including crafting with palm leaves and making traditional fish lanterns [2] Group 2 - The event will host popular activities, including performances by a well-known band to enhance the festive atmosphere [3] - Upcoming themed days will feature special guests, such as the "Deep Well Cake" team and a short play related to Chenpi, providing additional entertainment and cultural engagement [3]

Core Viewpoint - The development of the Chenpi industry in Xinhui, Guangdong, is entering a new phase with the establishment of a comprehensive industrial park aimed at modernizing and standardizing the industry, enhancing its competitiveness in both domestic and international markets [1][8]. Group 1: Investment and Infrastructure - Guangdong Asia-Pacific Health Industry Co., Ltd. plans to invest 800 million yuan to build the first full-chain Chenpi industrial park in Xinhui, covering an area of 53,000 square meters with a construction area exceeding 150,000 square meters [3][5]. - The industrial park will integrate planting, processing, storage, sales, and cultural tourism experiences, creating a complete industry chain from farm to table [3][5]. Group 2: Industry Impact and Employment - The total output value of the Xinhui Chenpi industry has surpassed 26.1 billion yuan, creating employment for over 78,000 people, with an average annual income increase of approximately 26,000 yuan per person [5][10]. - The establishment of the industrial park is expected to significantly enhance the scale and modernization of the Chenpi industry, moving it away from a fragmented and weak structure [8][10]. Group 3: Quality Control and Standardization - The industrial park will feature six functional platforms, including a full-chain processing center, smart storage service center, and a research academy, aimed at standardization, technological innovation, and brand cultivation [7][8]. - Collaborations with various organizations will establish a comprehensive quality control standard system and facilitate cross-border transactions, enhancing the transparency and regulation of the industry [7][8]. Group 4: Future Projections - The market outlook for the Xinhui Chenpi industry is optimistic, with projections indicating that the total output value could exceed 28 billion yuan by 2025, moving towards a target of 100 billion yuan [10]. - The introduction of digital technologies such as blockchain and IoT in management processes aims to create a quality firewall from farm to table, positioning Xinhui Chenpi as a model for the protection of traditional Chinese medicinal materials [8][10].

Core Viewpoint - The 2025 Dao Di Xinhui Chenpi National Trading Conference will take place in Xinhui Chenpi Village on September 28, 2023, coinciding with the festive atmosphere of National Day and Mid-Autumn Festival, aiming to promote the Chenpi industry and cultural integration [3][4][5]. Group 1: Event Overview - The trading conference will kick off the 2025 Xinhui Chenpi presale season, serving as a grand event for Chenpi enthusiasts and a platform for integrating the Chenpi industry with cultural and festive consumption [5][6][8]. - The event will feature a theme of "Main Event, Double Win," gathering resources from the Greater Bay Area, including distributors, media, and consumers, to enhance foot traffic and brand visibility [20][24]. Group 2: Industry and Cultural Integration - The conference will leverage the dual festive traffic to create a stage for industry and culture, promoting Chenpi sales and brand upgrades through various interactive platforms and activities [27][30]. - The event will also showcase the unique cultural heritage of Chenpi, with activities such as a theme song creation competition for the film "Yicheng Fengyun," which highlights the cultural significance of Chenpi [36][39][40]. Group 3: Consumer Engagement - The trading conference will include a consumer experience market during the National Day and Mid-Autumn Festival, featuring non-heritage Chenpi production techniques and traditional cultural experiences [42][43]. - A variety of Chenpi-flavored snacks, specialty drinks, and creative pastries will be available, catering to food lovers, health enthusiasts, and travelers [47][48].

Core Viewpoint - The launch of digital products related to the Pu Bei Chen Pi industry marks a significant step towards achieving a target of a 10 billion yuan industry, leveraging digitalization to enhance transparency and traceability in the supply chain [6][39]. Group 1 - The event held in Shenzhen showcased the listing of eleven digital products, including those related to Pu Bei Chen Pi, indicating the formal entry of these digitalized county-level industry products into the market [5][6]. - The Pu Bei Chen Pi industry has shown strong growth, with the planting area of Da Hong Gan reaching 190,000 mu and a projected total fresh fruit output of 160,000 tons in 2024, leading to an industry chain output value of 6 billion yuan [9][10]. - The county plans to establish a 4,720 mu Chen Pi industrial park with a total investment of 5.8 billion yuan, integrating ecological, production, and cultural aspects [10][11]. Group 2 - The establishment of an AI-enabled intelligent public warehouse for Chen Pi in Pu Bei ensures comprehensive monitoring, data tracking, and management of goods, with a storage capacity of 2,500 tons [12][14]. - The digital products will enhance transparency in key processes such as planting and storage, aiding manufacturers in quality assurance and helping sales adjust strategies based on inventory data [30][32]. - The integration of digital products with national geographical indication certification and cultural tourism activities aims to elevate the brand influence and value-added aspects of Pu Bei Chen Pi [38][39]. Group 3 - The event also featured the issuance of "listing certificates" and "data property rights registration certificates" for the digital products, highlighting their compliance with local characteristics and digital technology [20][27]. - The collaboration between the South China Digital Industry Group and 20 other entities signifies a new model of multi-party cooperation in promoting rural revitalization [50].

Core Viewpoint - The 2025 Xinhui Chenpi Industry Collaborative Development Exchange Conference aims to promote the standardization, branding, and collaborative development of the Xinhui Chenpi industry by gathering various stakeholders including government, enterprises, farmers, and merchants [1] Group 1: Industry Development Initiatives - The village leader Wu Guorong advocates for the standardization, digitalization, and youth entrepreneurship within the Xinhui Chenpi industry to address challenges such as consumption fluctuations, intensified competition, and rising costs [3] - A "Four Guarantees" mechanism has been proposed to stabilize the fresh fruit supply chain and protect farmers' rights, which includes cost reduction, premium sharing, consignment services, and recommendation rewards [3] - The Xinhui Chenpi Village has launched a "Standard Warehouse Sharing Cooperation Plan" to provide various benefits to partner merchants, including sample applications, shared traceability systems, and customized services [4] Group 2: Regulatory and Financial Support - The Xinhui District Agricultural and Rural Bureau and the Market Supervision Administration have clarified the usage norms for the "Xinhui Chenpi Certification Trademark" and "Geographical Indication Special Mark" to strengthen industry standardization [4] - The Agricultural Bank of China has introduced a flexible financing channel through a standard warehouse Chenpi pledge loan business to alleviate financial pressure on Chenpi holders [4] - A strategic cooperation agreement has been signed between the Xinhui Customs Comprehensive Technical Service Center and Xinhui Chenpi Village to jointly build a traceability system, marking a new phase in the construction of the traceability system [4] Group 3: Market Engagement and Future Events - Xinhui Chenpi Village has signed a fresh fruit procurement intention agreement with six farmer representatives, highlighting the deep linkage between the platform and the supply side [5] - A national trading conference titled "Traceability and Shared Win - 2025 Authentic Xinhui Chenpi National Trading Conference" is scheduled for September 28, aimed at integrating supply chain resources and promoting industry upgrades [7] - The event is supported by various organizations including the Xinhui District Agricultural and Rural Bureau, Market Supervision Administration, and several banks, indicating strong industry and financial backing [7]

Core Viewpoint - The upcoming "Shrimp Fishing Championship" in Jiangmen Xinhui on August 8 aims to promote the local shrimp industry and enhance its brand influence through a unique cultural event that combines competition and family engagement [2][10][35]. Industry Development - Xinhui has a rich agricultural background, known as a "land of fish and rice," and the shrimp industry has flourished in recent years, becoming a pillar of local agriculture and driving the growth of related upstream and downstream industries [9][10]. - The event is designed to attract attention from the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on family-oriented activities to create immersive consumer experiences and expand the brand's reach to the Pearl River Delta urban agglomeration [12][14]. Event Structure - The competition features two categories: a professional group for skilled anglers and a family group aimed at creating a fun experience for parents and children [12][17]. - Participants in the professional group will compete for prizes based on the quantity of shrimp caught within a 40-minute timeframe, while family participants only need to catch 15 shrimp to enter a raffle for additional prizes [17][20]. Participant Incentives - All participants in the professional group will receive a gift box of Xinhui Ganpu tea, with the top three winners also receiving trophies and a maximum of 500 yuan in farm consumption vouchers [19][20]. - Family group participants can win various prizes, including farm tickets and food vouchers, and the first 100 spectators will receive ice cream vouchers [20][21]. Cultural Integration - The event will take place at the Changsheng Chenpi Garden, which integrates shrimp fishing with the cultivation and processing of Xinhui Chenpi, offering a comprehensive experience that includes cultural exploration and culinary delights [26][28]. - The event will also announce the 2024 recommended list of Xinhui Chenpi gardens, serving as a guide for consumers interested in experiencing and purchasing authentic Xinhui Chenpi [32][33].

Core Viewpoint - The article highlights the transformation of a retired soldier, He Lesheng, into a successful entrepreneur in the traditional Chinese medicinal herb industry, specifically focusing on Chenpi (dried tangerine peel), emphasizing the integration of technology and teamwork in rural revitalization efforts [1][2][3]. Group 1: Entrepreneurial Journey - He Lesheng, a retired soldier, returned to his hometown in Xinhui, Guangdong, in 2003 and faced numerous challenges in starting his Chenpi business, including lack of experience and market limitations [9][10]. - A turning point occurred in 2021 when He participated in a training program that ignited his passion for learning and innovation, leading him to study intensively and apply new agricultural technologies [12][14]. - He has developed multiple practical patents, including a machine that increases raw material extraction rates by 40% and an automated drying process that enhances quality and efficiency [20][21][22]. Group 2: Industry Development and Collaboration - In 2022, He Lesheng founded the "Xinhui Retired Soldiers Chenpi Industry Alliance," uniting over 400 individuals in the Chenpi industry to promote high-quality development through collaboration [28][30]. - The alliance operates under a model that combines companies, cooperatives, and bases, leading to the establishment of standardized orchards covering over 8,000 acres and benefiting more than 500 households [32][33]. - The total revenue of He's company surpassed 30 million yuan in 2022, showcasing the effectiveness of collective efforts in the industry [35]. Group 3: Technological Integration - He Lesheng's farm employs advanced technologies such as drones and sensors for real-time data monitoring, shifting from traditional experience-based farming to data-driven agricultural practices [17][18]. - The integration of technology has resulted in a 20% increase in yield and improved product quality, alongside the development of value-added products like Chenpi tea and enzymes [25][24]. - The establishment of a comprehensive supply chain that includes planting, processing, storage, and training is underway, aiming to create a smart industrial ecosystem [40]. Group 4: Future Aspirations - He Lesheng aims to promote Xinhui Chenpi to consumers globally, with a vision of making it a staple in every household where Chinese communities exist [44][45]. - The initiative also includes the establishment of a digital platform for rural revitalization, targeting the creation of a digital industry cluster for retired soldiers within three to five years [41][42][43].