Core Insights - Comscore has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into the Pilot platform, enhancing audience evaluation and transaction capabilities for media buyers and sellers [1][2][3] Group 1: Partnership and Integration - The integration allows for person-level insights combined with local time-shifted viewing data, marking a significant advancement in local market measurement and campaign execution [2] - This collaboration enables users to assess individual-level demographics, such as age and gender, rather than just household-level impressions [2][3] Group 2: Benefits to Users - The integration enhances the ability to build proposals, evaluate schedules, and measure campaign performance within a platform tailored for media buyers and sellers [3] - Users can expect improved targeting precision, proposal automation, and post-campaign analysis as a result of this update [4] Group 3: Company Backgrounds - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across various platforms, providing comprehensive cross-platform measurement [5] - ShowSeeker, founded in 2003, offers cloud-based campaign management solutions, streamlining the advertising sales lifecycle and maximizing ROI for clients [6]

数据最能说明问题。据报道，2022年至2024年间，AppLovin的广告收入增长了两倍，达到32亿美元。 虽然与谷歌2646亿美元的收入相比仍显微不足道，但AppLovin的飙升势头令市场震惊——其股价去年 暴涨712%，今年迄今又上涨24%。目前该公司市值已达1360亿美元，超过Pinterest、Reddit和Snap市值 总和的两倍。 谷歌核心广告业务警报骤响——谷歌移动应用广告业务增长突然失速，内部归因直指AppLovin。 据The Information 6月3日报道，2023年，谷歌广告业务高管注意到一个令人警觉的现象：曾经炙手可热 的移动应用广告收入增长放缓。这块价值数百亿美元的业务遭遇挫折时，内部员工们达成了一个共识 ——小型广告技术公司AppLovin正在蚕食谷歌的市场份额。 AppLovin专门在游戏应用内投放广告，其市场份额增长的秘诀在于无视谷歌所遵循的隐私约束。该公 司继续使用IP地址追踪消费者的网络行为，而这正是谷歌在2019年主动放弃的做法。这意味着 AppLovin能够为广告主提供谷歌无法企及的精准定向能力。 据前谷歌员工透露，AppLovin市场份额飙升的关键在于突破"隐私 ...

Core Viewpoint - PubMatic, Inc. (NASDAQ: PUBM) is identified as a leading global programmatic supply-side platform (SSP) that facilitates publishers in monetizing their ad inventory through real-time auctions, with a belief that the market is currently mispricing the company's growth potential [1] Company Overview - PubMatic operates as a programmatic SSP, allowing publishers to optimize their advertising revenue through automated auctions [1] Investment Thesis - The investment analysis suggests that there is a significant growth runway for PubMatic, indicating that it may be undervalued in the current market [1]

Shares of The Trade Desk (TTD -0.65%) were soaring last month as the ad tech leader delivered better-than-expected results in its first-quarter earnings report, redeeming itself after an earlier miss, and benefited from a broader risk-on movement in the market. That included a surge on May 12 when the U.S. and China agreed to lower tariff rates.As a result, The Trade Desk stock finished May up 40%, according to data from S&P Global Market Intelligence.As you can see from the chart below, the stock popped fo ...

Core Viewpoint - The article discusses a class action lawsuit against DoubleVerify Holdings, Inc. due to significant stock price declines following disappointing financial results and allegations regarding the effectiveness of its services [1][5]. Financial Performance - On May 7, 2024, DoubleVerify reported its Q1 2024 financial results, reducing its 2024 revenue guidance due to a pullback in customer advertising spending, resulting in a stock price drop of $11.79, or 38.6%, closing at $18.78 per share on May 8, 2024 [2]. - On February 27, 2025, the company announced lower-than-expected Q4 2024 sales and earnings, with a stock price decline of $7.83, or 36%, closing at $13.90 per share on February 28, 2025 [3]. Allegations and Lawsuit Details - The lawsuit alleges that DoubleVerify made materially false and misleading statements and failed to disclose adverse facts about its business, including: - Customers shifting ad spending to closed platforms where DoubleVerify's capabilities are limited [5]. - High costs and time required for developing technology for closed platforms [5]. - Competitors being better positioned to incorporate AI, impacting DoubleVerify's competitiveness [5]. - Systematic overbilling of customers for ad impressions served to bots [5]. - Misleading risk disclosures that characterized adverse facts as mere possibilities [5]. Class Action Participation - Investors who purchased DoubleVerify securities during the specified class period may file a lead plaintiff motion by July 21, 2025 [6].

Company Overview - Nexxen International Ltd. is a global advertising technology platform specializing in data and advanced TV, offering a flexible and unified technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP) [3][4] - The company is headquartered in Israel and has offices across the United States, Canada, Europe, and Asia-Pacific, and is traded on Nasdaq under the ticker NEXN [4] Share Repurchase Program - In May 2025, Nexxen repurchased 1,260,000 Ordinary Shares at an average price of $11.30 [1] - As of May 31, 2025, the company had 59,483,096 Ordinary Shares outstanding and approximately $24.8 million remaining under its current share repurchase program authorization [2]

Core Viewpoint - The DoubleVerify Holdings, Inc. is facing a class action lawsuit alleging violations of the Securities Exchange Act of 1934, with claims of misleading statements and undisclosed risks impacting the company's stock performance during the specified class period [1][3]. Company Allegations - The lawsuit claims that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, where the company's technological capabilities were limited, affecting its competitive position [3]. - It is alleged that the development of technology for closed platforms was more expensive and time-consuming than disclosed, limiting DoubleVerify's ability to monetize its Activation Services [3]. - Competitors were reportedly better positioned to incorporate AI into their offerings, which negatively impacted DoubleVerify's profits and competitive edge [3]. - The company is accused of systematically overbilling customers for ad impressions served to bots, and its risk disclosures were misleading, presenting adverse facts as mere possibilities [3]. Stock Performance Impact - Following a lower revenue growth expectation announcement on February 28, 2024, DoubleVerify's stock price fell over 21% [4]. - On May 7, 2024, after cutting its full-year 2024 revenue outlook due to reduced customer ad spending, the stock price dropped nearly 39% [5]. - A report on February 27, 2025, detailing lower-than-expected sales and earnings due to reduced customer spending led to a further stock price decline of more than 36% [6]. Legal Process - Investors who purchased DoubleVerify common stock during the class period can seek appointment as lead plaintiff in the class action lawsuit, representing the interests of all class members [7].

Core Viewpoint - A class action lawsuit has been filed against DoubleVerify Holdings, Inc. for misleading statements and failure to disclose critical information regarding its business operations and competitive position during the Class Period from November 10, 2023, to February 27, 2025 [1][5]. Group 1: Lawsuit Details - The lawsuit claims that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, limiting the company's technological capabilities and competition with platforms like Meta and Amazon [5]. - It is alleged that DoubleVerify's high-margin Activation Services faced significant development costs and time delays, impacting monetization efforts [5]. - The lawsuit states that DoubleVerify's competitors were better positioned to integrate AI into their offerings, adversely affecting DoubleVerify's profitability [5]. Group 2: Investor Information - Investors who purchased DoubleVerify common stock during the Class Period may be entitled to compensation without any out-of-pocket fees through a contingency fee arrangement [2]. - To participate in the class action, investors can submit their information through the provided link or contact the law firm directly [3][6]. - A lead plaintiff must be appointed by July 21, 2025, to represent the interests of other class members in the litigation [1][3]. Group 3: Law Firm Credentials - The Rosen Law Firm has a strong track record in securities class actions, having achieved significant settlements, including the largest against a Chinese company at the time [4]. - The firm has consistently ranked among the top firms for securities class action settlements and has recovered hundreds of millions for investors [4]. - In 2019, the firm secured over $438 million for investors, showcasing its effectiveness in representing shareholder interests [4].

Core Viewpoint - The DoubleVerify Holdings, Inc. is facing a class action lawsuit alleging violations of the Securities Exchange Act of 1934, with claims of misleading statements and failure to disclose critical business challenges during the class period from November 10, 2023, to February 27, 2025 [1][3]. Group 1: Allegations of the Lawsuit - The lawsuit claims that DoubleVerify's customers shifted ad spending from open exchanges to closed platforms, where the company's capabilities were limited [3]. - It is alleged that the monetization of DoubleVerify's Activation Services was hindered by the high costs and time required to develop technology for closed platforms [3]. - The lawsuit states that competitors were better positioned to integrate AI into their offerings, negatively impacting DoubleVerify's competitive edge and profitability [3]. - DoubleVerify is accused of systematically overbilling customers for ad impressions served to bots [3]. - The risk disclosures provided by DoubleVerify were claimed to be materially false and misleading, presenting adverse facts as mere possibilities [3]. Group 2: Impact on Stock Price - Following the announcement of lower revenue growth expectations on February 28, 2024, DoubleVerify's stock price fell over 21% [4]. - On May 7, 2024, after cutting its full-year 2024 revenue outlook, the stock price dropped nearly 39% [5]. - On February 27, 2025, the company reported lower-than-expected sales and earnings, leading to a further decline of more than 36% in stock price [6]. Group 3: Legal Process and Representation - Investors who purchased DoubleVerify common stock during the class period can seek appointment as lead plaintiff in the class action lawsuit [7]. - The lead plaintiff will represent the interests of all class members and can select a law firm of their choice for litigation [7]. Group 4: About Robbins Geller - Robbins Geller Rudman & Dowd LLP is a leading law firm specializing in securities fraud and shareholder litigation, having secured over $2.5 billion for investors in 2024 alone [8][9].

Core Viewpoint - A class action lawsuit has been filed against DoubleVerify Holdings, Inc. for alleged securities fraud and unlawful business practices [2][3]. Company Performance - On February 28, 2024, DoubleVerify lowered its revenue growth expectations for Q1 2024, leading to a stock price drop of $8.35, or 21.3%, closing at $30.89 on February 29, 2024 [3]. - On May 7, 2024, the company cut its full-year 2024 revenue outlook due to reduced ad spending from customers, resulting in a stock price decline of $11.79, or 38.6%, closing at $18.78 on May 8, 2024 [4]. - On February 27, 2025, DoubleVerify reported lower-than-expected Q4 2024 sales and earnings, attributed to reduced customer spending and a shift in ad dollars, causing a stock price drop of approximately 36% to close at $13.90 on February 28, 2025 [5]. Industry Concerns - On March 28, 2025, Adalytics Research, LLC released a report claiming that DoubleVerify's advertisement verification services are ineffective, stating that customers are billed for ad impressions served to bots [6]. - The Wall Street Journal reported that DoubleVerify frequently fails to detect nonhuman traffic, contradicting the company's claims of helping brands avoid serving ads to bot accounts [6].