Workflow
上门私厨
icon
Search documents
新东方烹饪毕业生入局私厨赛道——职业教育赋能下的行业多样性突围
Xin Lang Zheng Quan· 2025-05-20 06:45
Core Insights - The rise of "home chef" services reflects the evolving dining preferences and higher living standards among consumers, showcasing the diversity within the restaurant industry [1][5][7] Group 1: Industry Trends - The home chef industry is rapidly growing, driven by increasing consumer demand for high-quality, personalized dining experiences [7] - This service model breaks traditional dining constraints, offering a more personalized and private dining experience directly in consumers' homes [5][7] - The traditional restaurant industry has diversified significantly, accommodating various consumer needs from high-end dining to street food [5][7] Group 2: Individual Success Story - Xu Song, founder of "Nanjing Universal Home Chef," transitioned from a culinary student to a successful home chef, leveraging social media for promotion and customer engagement [3][7] - His journey illustrates the potential for growth and innovation within the home chef sector, as he customizes menus for various events and occasions [3][7] Group 3: Education and Talent Development - New Oriental Culinary School plays a crucial role in preparing students for the industry by providing comprehensive training in culinary skills and restaurant management [8][9] - The school's innovative teaching methods focus on practical skills and adaptability, equipping graduates like Xu Song with the necessary tools to succeed in a competitive market [9]
“上门私厨”月入数万:行业竞争激烈 五星级大厨也入行
Yang Zi Wan Bao Wang· 2025-05-13 03:14
Core Insights - The rise of private chefs has become a popular trend, with many skilled cooks transitioning to this profession, leading to increased competition and service improvement in the industry [1][3][4] - The income for private chefs has significantly increased, with some, like Xu Shaowu, reporting monthly earnings reaching several tens of thousands of yuan, a substantial rise compared to previous years [1][3] Industry Overview - The private chef industry has seen a surge in popularity, with many chefs leaving traditional restaurant jobs to pursue this new avenue, resulting in a more competitive landscape [3][4] - The demand for private chefs has grown, especially during holidays, where clients often need to book services three to four days in advance [2][3] Business Model - Private chefs offer two main service formats: clients can either provide their own ingredients or opt for a full-service package where the chef supplies everything [3] - Pricing varies based on the service model, with costs ranging from 680 to 880 yuan for a table of 8 to 10 people if clients provide ingredients, while full-service options start at 200 yuan per person for Chinese cuisine and 400 yuan for Western cuisine [3] Competitive Landscape - The influx of five-star chefs into the private chef market has intensified competition, prompting existing chefs to enhance their service quality and offerings [3][4] - To maintain quality, some private chef teams have streamlined their staff, focusing on retaining experienced chefs to ensure consistent food quality [4] Challenges and Opportunities - The industry faces challenges related to food safety and service quality, as the private chef service falls under the food production category, necessitating strict adherence to safety standards [4] - There is a call for the establishment of industry regulations similar to those in ride-sharing and home services to improve safety and service standards for both chefs and clients [4]