Core Insights - The history of sexual wellness products is as old as human civilization, evolving from simple protection to experience optimization through technological advancements [1][5] - The Chinese sexual wellness market has rapidly expanded, becoming one of the largest globally, driven by changes in consumer attitudes, channel innovations, and technological advancements [1][6] - By 2024, the market size in China is projected to grow from 64.155 billion yuan in 2017 to 193.725 billion yuan, with significant contributions from various product categories [1][7] Industry Definition and Classification - "Sexual wellness products," also known as "intimate products" or "sexual health products," are designed to assist sexual activities, enhance pleasure, improve sexual function, or promote sexual health [2] Current Industry Status - The global sexual wellness market is expected to grow from $52.642 billion in 2017 to $113.157 billion by 2024, with further growth anticipated in 2025 [5][6] - In China, the market is projected to reach 204.283 billion yuan by 2025, with a diverse range of products including condoms, contraceptives, sexual health products, and intimate toys [1][7] Industry Chain - The upstream of the sexual wellness industry includes materials such as silicone, latex, and various lubricants, while the midstream focuses on product manufacturing, and the downstream involves sales through online and offline channels [9] Competitive Landscape - The global market is competitive with major brands like DocJohnson, CEN, and LELO, while the Chinese market features numerous domestic players, leading to a fragmented competitive environment [12][14] Development Trends - The market shows significant growth potential, driven by changing societal attitudes and the emergence of younger consumers who prioritize self-expression and quality of life [16]