未成年人乘坐住宅电梯被动观看成人用品广告 专家建议 建立公共空间广告发布负面清单制度 "妈妈，这个是什么，是玩具么？"近日，在北京市某住宅小区的电梯轿厢里，一名6岁的小男孩指着正 在循环播放的避孕套广告，一脸好奇地向母亲李女士发问。 李女士不知该如何回应，只能含糊其辞地说"是大人用的东西"。这样的尴尬场景，如今在部分居民小区 的电梯轿厢里时常出现。 电梯作为一种垂直运输设备，是居民日常高频使用的公共空间，但却因为成人用品广告不分时段、无差 别播放或张贴，让未成年人被动接触不适宜内容，引发家长普遍担忧。 高频次无时间限制播放 近日，记者随机走访了北京市多个高层住宅小区，发现这些小区的电梯内均存在各类商业广告张贴或播 放的情况，其中，部分小区电梯内播放避孕套相关成人用品广告，且高频次、无时间限制播放。 在某小区，电梯里的电子屏每3分钟进入一个循环周期，其中会滚动播放15秒的避孕套广告。广告画面 中，既有情侣近距离拥抱、互相依偎的场景，也有产品外观的展示，与儿童学习机、艺术培训、家政服 务等面向全年龄段受众投放的广告交替播出。 在另一个小区的单元楼电梯，记者选择工作日7时30分至8时、16时30分至17时的居民出行 ...

（来源：法治日报） 近日，记者随机走访了北京市多个高层住宅小区，发现这些小区的电梯内均存在各类商业广告张贴或播 放的情况，其中，部分小区电梯内播放避孕套相关成人用品广告，且高频次、无时间限制播放。 在某 小区，电梯里的电子屏每3分钟进入一个循环周期，其中会滚动播放15秒的避孕套广告。广告画面中， 既有情侣近距离拥抱、互相依偎的场景，也有产品外观的展示，与儿童学习机、艺术培训、家政服务等 面向全年龄段受众投放的广告交替播出。 在另一个小区的单元楼电梯，记者选择工作日7时30分至8 时、16时30分至17时的居民出行高峰期蹲点观察。未成年人数量占比超过三成，年龄跨度从四五岁的幼 儿到十二三岁的青少年，进入电梯后，大部分孩子第一时间循着声音看向广告屏幕，看完循环播放的广 告。 每当避孕套广告播放时，大部分未成年人观看时充满好奇和不解。一名送孩子上学的家长颇为无 奈地说："每天早晚接送孩子都要乘坐电梯，广告一播放，孩子就问东问西，我不知该如何解释，总不 能对一名小学生讲这些成人话题吧。" 另一名家长说，她每次遇到这种情况都手足无措，不解释又担心 孩子好奇乱猜测，解释又不知该如何用孩子理解的语言表达。 天津某小区业主王 ...

Group 1 - The core argument of the article is that the perception of a "sexual recession" is misleading, as consumer behavior has shifted rather than demand decreasing [4][10][33] - Sales of traditional erectile dysfunction (ED) medications have declined, with a notable drop from 1.29 billion yuan to 1.034 billion yuan, and daily sales decreasing by approximately 36,500 pills [2][4] - The condom market has also seen a significant decline, with total sales dropping from 18.786 billion yuan in 2023 to 15.6 billion yuan in 2024, representing a 17% decrease [4] Group 2 - In contrast, new brands in the ED medication sector, such as Guanai, have seen sales exceed 100 million pills for two consecutive years, indicating a shift in consumer preference [5][14] - The Chinese adult toy market is experiencing rapid growth, with a market size surpassing 194 billion yuan in 2024 and projected to exceed 208 billion yuan in 2025, which is over ten times the size of the condom market [8][14] - The increase in sales of female-oriented products is notable, with growth rates five times higher than male products, reflecting a shift towards high-quality lifestyle products [8][14] Group 3 - The decline in condom sales is attributed to changing consumption scenarios, particularly a decrease in social outings and hotel stays, with hotel occupancy rates at a five-year low of 58.8% in 2024 [19][20] - Alternative contraceptive methods, such as subdermal implants and oral contraceptives, are gaining popularity, with a 46% increase in subdermal implant usage and a 24% growth in oral contraceptive retail sales [20] - The rise in sales of adult toys and ED medications aligns with a broader trend of self-exploration and personal satisfaction, as societal attitudes towards sexuality evolve [22][26][32]

Core Viewpoint - The adjustment of the tax policy on contraceptives reflects a strategic shift in China's population policy from "controlling birth" to "encouraging birth" as the country faces declining birth rates and a need for supportive measures for families [1][3][11] Policy Background - The tax change is driven by two main factors: the significant change in population dynamics, with a projected negative natural growth rate in 2024 and a total fertility rate of only 1.2, necessitating encouragement for childbirth [3] - The reform aims to standardize the tax system, as the previous exemption was aligned with the old family planning policies, while the contraceptive market has grown to hundreds of billions, making tax exemptions unnecessary [3] Tax Details - The new 13% value-added tax (VAT) on contraceptives will effectively result in a price increase of only about 5% due to input tax deductions available to businesses, translating to a maximum increase of 2 yuan for a 20 yuan box of condoms [3] - The average additional annual expenditure for families is expected to be only a few dozen yuan, which is negligible compared to the costs associated with raising children [3] Accessibility of Contraceptives - Free distribution channels for contraceptives remain intact, allowing individuals to obtain them from community health service centers and maternal and child health hospitals, ensuring that low-income groups still have access to reproductive health resources [3] Economic Context - The financial burden of raising children is significantly higher than the additional costs incurred from the new tax, with average expected child-rearing costs reaching 487,000 yuan, and over a million in major cities [5] - Young adults face substantial economic pressures, with an average debt-to-income ratio of 58.3% for those under 30, making the minor increase in contraceptive costs insufficient to alter their reproductive decisions [5] Global Comparisons - International examples, such as Japan and India, demonstrate that reducing or eliminating contraceptive taxes did not lead to increased birth rates, indicating that the cost of contraception is not a primary factor in reproductive choices [6] Recommendations for Policy Improvement - To effectively enhance birth rates, comprehensive support policies are needed, including housing support, workplace protections, and educational reforms, rather than merely adjusting contraceptive costs [8][9] - Successful models from other countries, like Singapore, show that targeted financial incentives and support for working mothers can alleviate family burdens and improve employment security for women [9] Conclusion - The 13% tax on contraceptives symbolizes a shift in national population strategy, but it is crucial to recognize that improving birth rates requires addressing deeper systemic issues rather than simply increasing contraceptive costs [11]

Core Points - The article discusses the end of the 30-year tax exemption on condoms and contraceptive products in China, effective January 1, 2025, due to the new VAT law, which aims to encourage childbirth amid declining birth rates [5][8][51]. - The expected price increase for consumers is limited, estimated at around 5% to 10%, which translates to a minor increase in monthly expenses for average households [6][51]. - The policy shift reflects a broader change in China's population management strategy, moving from birth control to promoting a "birth-friendly" environment [15][20][54]. Policy Changes - The new VAT law replaces the old regulations from 1993, which included tax exemptions for contraceptive products to support family planning [5][13]. - The tax rates are set at 13% for general taxpayers and 3% for small-scale taxpayers, indicating a move towards tax equity and resource allocation for child-rearing support [5][16]. - The government is also providing tax reductions for childcare and elderly care services, indicating a comprehensive approach to support families [16][17]. Market Dynamics - The contraceptive market in China is projected to exceed 22 billion yuan by 2025, suggesting a mature market that no longer requires tax incentives [5][9]. - Despite the tax exemption, the condom market has been shrinking, with a 25% decline since 2020, indicating changing consumer behaviors and attitudes towards sexual activity among younger generations [9][10]. Societal Implications - The article highlights a trend of declining sexual activity among young people, attributed to economic pressures and shifting priorities, which may further impact birth rates [10][11][40]. - The notion of a "low-desire society" is discussed, where financial anxieties overshadow personal relationships and family planning decisions [11][41]. - The article argues that the real barriers to childbirth are rooted in financial insecurity and the perception of child-rearing as a significant financial burden, rather than the cost of contraceptives [26][34][52]. Economic Context - The discussion includes the impact of real estate market fluctuations on family financial stability, emphasizing that housing costs and mortgage pressures contribute to the reluctance to have children [30][31][44]. - The article suggests that the government's focus should shift from merely adjusting tax policies to addressing the underlying economic conditions that affect family planning decisions [54][55].

Core Viewpoint - The flu virus is becoming increasingly active in China as the autumn and winter temperatures drop, with the positive rate of flu-like cases nearing 45%, indicating a significant rise in respiratory infectious diseases [1] Group 1: Flu Activity and Prevention - The flu virus can spread through droplets and contact with contaminated surfaces, emphasizing the need for effective protective measures [1] - The Chinese Center for Disease Control and Prevention highlights the importance of hand protection in preventing the transmission of the flu virus [1] Group 2: Company Overview - Zhonghong Medical, a state-controlled listed company, is a leading player in the domestic medical protection sector, offering a comprehensive range of medical gloves to enhance health protection during the flu season [1][2] - The company provides various types of disposable protective gloves, including medical examination gloves and household protective gloves, catering to different scenarios from professional medical use to home care [2] Group 3: Product Features and Innovations - Zhonghong Medical's gloves are designed to meet industry standards and utilize innovative materials and processes to create a multi-layered hand protection system for flu prevention [2] - The company emphasizes the importance of proper glove usage, including the "one-use-one-change" principle, to minimize the risk of secondary contamination [2] Group 4: Future Focus and Product Expansion - In addition to disposable health protection gloves, Zhonghong Medical is expanding its product line to include condoms, safety infusion devices, wireless monitoring sensors, and other health-related products [2] - The company plans to focus on developing life support devices, surgical instruments, implantable devices, and assisted reproductive technology products in the future [2]

Core Insights - The condom industry is facing significant pressure, with a reported 17% decline in sales in China last year, amounting to 156 billion yuan, and a 19.2% drop compared to 2019 [2][7] - The decline in demand is attributed to societal changes, including delayed marriage, fewer marriages, and a growing number of couples choosing not to have children, leading to reduced need for contraceptives [7][9] - The case of Japan's condom industry, which experienced a 43% drop in sales from 1980 to 2003, serves as a cautionary tale for the current situation in China [11][14] Industry Analysis - The decline in condom sales indicates a broader societal trend rather than a failure of individual brands, suggesting that companies should look outward for growth opportunities rather than solely focusing on internal improvements [6][20] - The Asian market, particularly Southeast Asia, presents significant growth potential due to a young population and limited sexual education, with countries like Indonesia and Thailand showing double-digit growth rates in condom sales [18][19] - Africa, particularly sub-Saharan Africa, also represents a substantial market opportunity, with an estimated demand for 8 billion condoms in 2023, highlighting a significant supply gap [20] Strategic Recommendations - Companies in the condom industry should adopt an "outward seeking" strategy, exploring new geographical markets and understanding consumer psychology to drive growth [16][21] - The focus should not only be on expanding market reach but also on enhancing the perceived value of products to align with changing consumer needs [21]

Core Viewpoint - The "Condom Paradox," which suggested that condom sales increase during economic downturns, has failed in recent years, with significant declines in sales observed globally and in China [4][5][6]. Industry Overview - The global largest condom manufacturer, Karex Berhad, experienced a 40% drop in sales in 2020, marking its first loss since its listing, contrary to earlier optimistic predictions [5][13]. - The Chinese condom market is projected to decline from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, a decrease of 17% [5][16]. - The overall condom market in China has shrunk by 25% from 2020 to 2024, with an average annual decline of about 6% [16]. Market Dynamics - The condom industry is facing a comprehensive downturn, affecting upstream production, midstream brands, and downstream sales [8]. - Major brands like Durex have seen a drastic drop in sales, with Durex's online sales in China plummeting from 3.72 million units in 2019 to 842,000 units in 2021 [14]. - Over 78,000 condom-related companies have closed between 2020 and 2024, averaging 17,300 closures per year [15]. Consumer Behavior - The decline in condom sales is attributed to a reduction in interpersonal interactions and a shift towards alternative contraceptive methods, such as subdermal implants and oral contraceptives, which have seen significant growth [19][20]. - The average hotel occupancy rate in China was only 58.8% in 2024, impacting the demand for condoms in non-home settings [19]. - The economic pressures have led to a decrease in young people's willingness to invest in intimate relationships, further contributing to the decline in condom sales [23][25]. Emerging Trends - In contrast to the declining condom market, the adult products industry is experiencing rapid growth, with the market size surpassing 200 billion yuan in 2024, significantly outpacing the condom market [29][31]. - The adult products market has seen a 24% growth in the past five years, indicating a shift in consumer preferences towards self-pleasure products [29]. - The rise of female consumers in the adult products market is notable, with 70% of late-night orders coming from women, reflecting a change in attitudes towards sexual wellness and self-exploration [46][47].

Group 1 - The article discusses the decline in sexual activity and related product sales among younger generations, highlighting a significant drop in condom sales from 187.86 billion yuan in 2023 to 156 billion yuan in 2024, a decrease of 17% [8][12] - The largest condom manufacturer, "Kang Le," reported a 40% drop in sales over two years, leading them to pivot to manufacturing rubber gloves [15][13] - Durex's sales in China fell sharply, with online sales dropping from 3.722 million units in 2019 to 842,000 units in 2021, and its market share in China reduced to 29.3% by 2024 [16][18] Group 2 - The article attributes the decline in sexual activity to high costs associated with dating, including financial, time, and emotional investments, making casual relationships less appealing [26][30] - The average hotel occupancy rate in China was only 58.8% in 2024, contributing to decreased condom sales, as nearly half of condom usage occurs outside the home [29] - The article draws parallels with Japan's "low desire society," where similar trends have been observed, indicating a broader cultural shift [24][26] Group 3 - Despite the decline in traditional sexual products, there is a rise in alternative forms of companionship and self-fulfillment, such as pet ownership and hobbies, with the pet market expected to grow significantly [44][42] - The Chinese market for sexual wellness products is projected to exceed 200 billion yuan in 2024, significantly outpacing the condom market, indicating a shift in consumer preferences [48][50] - The article suggests that the demand for intimacy and connection is evolving, leading to new business opportunities in various sectors, including emotional support services and single-person living arrangements [41][51]

Core Insights - The article discusses the decline in sales for Durex and the broader sexual health industry, attributing it to a societal shift towards lower desire and changing consumer behaviors [2][3] - It identifies five high-growth sectors that have emerged as alternatives to traditional sexual health products, reflecting the evolving needs of consumers in a low-desire society [4][20] Group 1: Decline in Traditional Markets - Durex's sales halved in 2020, with the entire industry experiencing a 40% decline, and marriage rates dropping by 20% [2] - The overall e-commerce sales during the 618 shopping festival saw a negative growth of 7%, and the Double Eleven event has not reported results for four consecutive years [3] Group 2: Emerging Growth Sectors - The pet consumption market is projected to reach 302 billion yuan in 2024, with an average of one pet for every three young people [4] - Spending on pets has surpassed that of the maternal and infant sector, with a surge in new products such as pet delivery services and smart pet gadgets [5] - The "Endorphin Economy" has seen a rise in sports participation, with 200 million new sports enthusiasts in China over the past decade, leading to increased sales for brands like Asics and New Balance [8] - The fragrance market is growing at a rate of 10% annually, with a market size of 850 million USD in 2023, driven by brands like Aesop and Le Labo [8] - Emotional fast-moving consumer goods (FMCG) are gaining traction, characterized by low prices and quick decision-making, providing immediate emotional satisfaction [11][12][14] - The "Self-Rescue Economy" is emerging, with products like probiotic cola and health teas gaining popularity, reflecting a trend of seeking comfort amid anxiety [16][19] Group 3: Consumer Needs in a Low-Desire Society - The five growth trends identified correspond to the needs of a low-desire society: companionship, control, healing, ritual, and security, which add extra value to products [20]